// Copyright 2023 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.searchads360.v0.resources; import "google/ads/searchads360/v0/common/bidding.proto"; import "google/ads/searchads360/v0/common/custom_parameter.proto"; import "google/ads/searchads360/v0/common/frequency_cap.proto"; import "google/ads/searchads360/v0/common/real_time_bidding_setting.proto"; import "google/ads/searchads360/v0/enums/ad_serving_optimization_status.proto"; import "google/ads/searchads360/v0/enums/advertising_channel_sub_type.proto"; import "google/ads/searchads360/v0/enums/advertising_channel_type.proto"; import "google/ads/searchads360/v0/enums/asset_field_type.proto"; import "google/ads/searchads360/v0/enums/bidding_strategy_system_status.proto"; import "google/ads/searchads360/v0/enums/bidding_strategy_type.proto"; import "google/ads/searchads360/v0/enums/campaign_serving_status.proto"; import "google/ads/searchads360/v0/enums/campaign_status.proto"; import "google/ads/searchads360/v0/enums/negative_geo_target_type.proto"; import "google/ads/searchads360/v0/enums/optimization_goal_type.proto"; import "google/ads/searchads360/v0/enums/positive_geo_target_type.proto"; import "google/api/field_behavior.proto"; import "google/api/resource.proto"; option csharp_namespace = "Google.Ads.SearchAds360.V0.Resources"; option go_package = "google.golang.org/genproto/googleapis/ads/searchads360/v0/resources;resources"; option java_multiple_files = true; option java_outer_classname = "CampaignProto"; option java_package = "com.google.ads.searchads360.v0.resources"; option objc_class_prefix = "GASA360"; option php_namespace = "Google\\Ads\\SearchAds360\\V0\\Resources"; option ruby_package = "Google::Ads::SearchAds360::V0::Resources"; // Proto file describing the Campaign resource. // A campaign. message Campaign { option (google.api.resource) = { type: "searchads360.googleapis.com/Campaign" pattern: "customers/{customer_id}/campaigns/{campaign_id}" }; // The network settings for the campaign. message NetworkSettings { // Whether ads will be served with google.com search results. optional bool target_google_search = 5; // Whether ads will be served on partner sites in the Google Search Network // (requires `target_google_search` to also be `true`). optional bool target_search_network = 6; // Whether ads will be served on specified placements in the Google Display // Network. Placements are specified using the Placement criterion. optional bool target_content_network = 7; // Whether ads will be served on the Google Partner Network. // This is available only to some select Google partner accounts. optional bool target_partner_search_network = 8; } // The setting for controlling Dynamic Search Ads (DSA). message DynamicSearchAdsSetting { // Required. The Internet domain name that this setting represents, for // example, "google.com" or "www.google.com". string domain_name = 6 [(google.api.field_behavior) = REQUIRED]; // Required. The language code specifying the language of the domain, for // example, "en". string language_code = 7 [(google.api.field_behavior) = REQUIRED]; // Whether the campaign uses advertiser supplied URLs exclusively. optional bool use_supplied_urls_only = 8; } // The setting for Shopping campaigns. Defines the universe of products that // can be advertised by the campaign, and how this campaign interacts with // other Shopping campaigns. message ShoppingSetting { // Immutable. ID of the Merchant Center account. // This field is required for create operations. This field is immutable for // Shopping campaigns. optional int64 merchant_id = 5 [(google.api.field_behavior) = IMMUTABLE]; // Sales country of products to include in the campaign. // optional string sales_country = 6; // Feed label of products to include in the campaign. // Only one of feed_label or sales_country can be set. // If used instead of sales_country, the feed_label field accepts country // codes in the same format for example: 'XX'. // Otherwise can be any string used for feed label in Google Merchant // Center. string feed_label = 10; // Priority of the campaign. Campaigns with numerically higher priorities // take precedence over those with lower priorities. // This field is required for Shopping campaigns, with values between 0 and // 2, inclusive. // This field is optional for Smart Shopping campaigns, but must be equal to // 3 if set. optional int32 campaign_priority = 7; // Whether to include local products. optional bool enable_local = 8; // Immutable. Whether to target Vehicle Listing inventory. bool use_vehicle_inventory = 9 [(google.api.field_behavior) = IMMUTABLE]; } // Campaign-level settings for tracking information. message TrackingSetting { // Output only. The url used for dynamic tracking. optional string tracking_url = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Represents a collection of settings related to ads geotargeting. message GeoTargetTypeSetting { // The setting used for positive geotargeting in this particular campaign. google.ads.searchads360.v0.enums.PositiveGeoTargetTypeEnum .PositiveGeoTargetType positive_geo_target_type = 1; // The setting used for negative geotargeting in this particular campaign. google.ads.searchads360.v0.enums.NegativeGeoTargetTypeEnum .NegativeGeoTargetType negative_geo_target_type = 2; } // Selective optimization setting for this campaign, which includes a set of // conversion actions to optimize this campaign towards. message SelectiveOptimization { // The selected set of conversion actions for optimizing this campaign. repeated string conversion_actions = 2 [(google.api.resource_reference) = { type: "searchads360.googleapis.com/ConversionAction" }]; } // Optimization goal setting for this campaign, which includes a set of // optimization goal types. message OptimizationGoalSetting { // The list of optimization goal types. repeated google.ads.searchads360.v0.enums.OptimizationGoalTypeEnum .OptimizationGoalType optimization_goal_types = 1; } // Immutable. The resource name of the campaign. // Campaign resource names have the form: // // `customers/{customer_id}/campaigns/{campaign_id}` string resource_name = 1 [ (google.api.field_behavior) = IMMUTABLE, (google.api.resource_reference) = { type: "searchads360.googleapis.com/Campaign" } ]; // Output only. The ID of the campaign. optional int64 id = 59 [(google.api.field_behavior) = OUTPUT_ONLY]; // The name of the campaign. // // This field is required and should not be empty when creating new // campaigns. // // It must not contain any null (code point 0x0), NL line feed // (code point 0xA) or carriage return (code point 0xD) characters. optional string name = 58; // The status of the campaign. // // When a new campaign is added, the status defaults to ENABLED. google.ads.searchads360.v0.enums.CampaignStatusEnum.CampaignStatus status = 5; // Output only. The ad serving status of the campaign. google.ads.searchads360.v0.enums.CampaignServingStatusEnum .CampaignServingStatus serving_status = 21 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The system status of the campaign's bidding strategy. google.ads.searchads360.v0.enums.BiddingStrategySystemStatusEnum .BiddingStrategySystemStatus bidding_strategy_system_status = 78 [(google.api.field_behavior) = OUTPUT_ONLY]; // The ad serving optimization status of the campaign. google.ads.searchads360.v0.enums.AdServingOptimizationStatusEnum .AdServingOptimizationStatus ad_serving_optimization_status = 8; // Immutable. The primary serving target for ads within the campaign. // The targeting options can be refined in `network_settings`. // // This field is required and should not be empty when creating new // campaigns. // // Can be set only when creating campaigns. // After the campaign is created, the field can not be changed. google.ads.searchads360.v0.enums.AdvertisingChannelTypeEnum .AdvertisingChannelType advertising_channel_type = 9 [(google.api.field_behavior) = IMMUTABLE]; // Immutable. Optional refinement to `advertising_channel_type`. // Must be a valid sub-type of the parent channel type. // // Can be set only when creating campaigns. // After campaign is created, the field can not be changed. google.ads.searchads360.v0.enums.AdvertisingChannelSubTypeEnum .AdvertisingChannelSubType advertising_channel_sub_type = 10 [(google.api.field_behavior) = IMMUTABLE]; // The URL template for constructing a tracking URL. optional string tracking_url_template = 60; // The list of mappings used to substitute custom parameter tags in a // `tracking_url_template`, `final_urls`, or `mobile_final_urls`. repeated google.ads.searchads360.v0.common.CustomParameter url_custom_parameters = 12; // Settings for Real-Time Bidding, a feature only available for campaigns // targeting the Ad Exchange network. google.ads.searchads360.v0.common.RealTimeBiddingSetting real_time_bidding_setting = 39; // The network settings for the campaign. NetworkSettings network_settings = 14; // The setting for controlling Dynamic Search Ads (DSA). DynamicSearchAdsSetting dynamic_search_ads_setting = 33; // The setting for controlling Shopping campaigns. ShoppingSetting shopping_setting = 36; // The setting for ads geotargeting. GeoTargetTypeSetting geo_target_type_setting = 47; // Output only. The resource names of labels attached to this campaign. repeated string labels = 61 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "searchads360.googleapis.com/CampaignLabel" } ]; // The budget of the campaign. optional string campaign_budget = 62 [(google.api.resource_reference) = { type: "searchads360.googleapis.com/CampaignBudget" }]; // Output only. The type of bidding strategy. // // A bidding strategy can be created by setting either the bidding scheme to // create a standard bidding strategy or the `bidding_strategy` field to // create a portfolio bidding strategy. // // This field is read-only. google.ads.searchads360.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType bidding_strategy_type = 22 [(google.api.field_behavior) = OUTPUT_ONLY]; // The date when campaign started in serving customer's timezone in YYYY-MM-DD // format. optional string start_date = 63; // The last day of the campaign in serving customer's timezone in YYYY-MM-DD // format. On create, defaults to 2037-12-30, which means the campaign will // run indefinitely. To set an existing campaign to run indefinitely, set this // field to 2037-12-30. optional string end_date = 64; // Suffix used to append query parameters to landing pages that are served // with parallel tracking. optional string final_url_suffix = 65; // A list that limits how often each user will see this campaign's ads. repeated google.ads.searchads360.v0.common.FrequencyCapEntry frequency_caps = 40; // Selective optimization setting for this campaign, which includes a set of // conversion actions to optimize this campaign towards. SelectiveOptimization selective_optimization = 45; // Optimization goal setting for this campaign, which includes a set of // optimization goal types. OptimizationGoalSetting optimization_goal_setting = 54; // Output only. Campaign-level settings for tracking information. TrackingSetting tracking_setting = 46 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. ID of the campaign in the external engine account. This field // is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, // Baidu etc. For Google Ads entity, use "campaign.id" instead. string engine_id = 68 [(google.api.field_behavior) = OUTPUT_ONLY]; // The asset field types that should be excluded from this campaign. Asset // links with these field types will not be inherited by this campaign from // the upper level. repeated google.ads.searchads360.v0.enums.AssetFieldTypeEnum.AssetFieldType excluded_parent_asset_field_types = 69; // Output only. The timestamp when this campaign was created. The timestamp is // in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. // create_time will be deprecated in v1. Use creation_time instead. string create_time = 79 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The timestamp when this campaign was created. The timestamp is // in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. string creation_time = 84 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The datetime when this campaign was last modified. The // datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" // format. string last_modified_time = 70 [(google.api.field_behavior) = OUTPUT_ONLY]; // Represents opting out of URL expansion to more targeted URLs. If opted out // (true), only the final URLs in the asset group or URLs specified in the // advertiser's Google Merchant Center or business data feeds are targeted. // If opted in (false), the entire domain will be targeted. This field can // only be set for Performance Max campaigns, where the default value is // false. optional bool url_expansion_opt_out = 72; // The bidding strategy for the campaign. // // Must be either portfolio (created through BiddingStrategy service) or // standard, that is embedded into the campaign. oneof campaign_bidding_strategy { // Portfolio bidding strategy used by campaign. string bidding_strategy = 67 [(google.api.resource_reference) = { type: "searchads360.googleapis.com/BiddingStrategy" }]; // Standard Manual CPA bidding strategy. // Manual bidding strategy that allows advertiser to set the bid per // advertiser-specified action. Supported only for Local Services campaigns. google.ads.searchads360.v0.common.ManualCpa manual_cpa = 74; // Standard Manual CPC bidding strategy. // Manual click-based bidding where user pays per click. google.ads.searchads360.v0.common.ManualCpc manual_cpc = 24; // Standard Manual CPM bidding strategy. // Manual impression-based bidding where user pays per thousand // impressions. google.ads.searchads360.v0.common.ManualCpm manual_cpm = 25; // Standard Maximize Conversions bidding strategy that automatically // maximizes number of conversions while spending your budget. google.ads.searchads360.v0.common.MaximizeConversions maximize_conversions = 30; // Standard Maximize Conversion Value bidding strategy that automatically // sets bids to maximize revenue while spending your budget. google.ads.searchads360.v0.common.MaximizeConversionValue maximize_conversion_value = 31; // Standard Target CPA bidding strategy that automatically sets bids to // help get as many conversions as possible at the target // cost-per-acquisition (CPA) you set. google.ads.searchads360.v0.common.TargetCpa target_cpa = 26; // Target Impression Share bidding strategy. An automated bidding strategy // that sets bids to achieve a chosen percentage of impressions. google.ads.searchads360.v0.common.TargetImpressionShare target_impression_share = 48; // Standard Target ROAS bidding strategy that automatically maximizes // revenue while averaging a specific target return on ad spend (ROAS). google.ads.searchads360.v0.common.TargetRoas target_roas = 29; // Standard Target Spend bidding strategy that automatically sets your bids // to help get as many clicks as possible within your budget. google.ads.searchads360.v0.common.TargetSpend target_spend = 27; // Standard Percent Cpc bidding strategy where bids are a fraction of the // advertised price for some good or service. google.ads.searchads360.v0.common.PercentCpc percent_cpc = 34; // A bidding strategy that automatically optimizes cost per thousand // impressions. google.ads.searchads360.v0.common.TargetCpm target_cpm = 41; } }