// Copyright 2023 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v15.common; option csharp_namespace = "Google.Ads.GoogleAds.V15.Common"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v15/common;common"; option java_multiple_files = true; option java_outer_classname = "LifecycleGoalsProto"; option java_package = "com.google.ads.googleads.v15.common"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V15\\Common"; option ruby_package = "Google::Ads::GoogleAds::V15::Common"; // Proto file describing lifecycle goal settings. // Lifecycle goal value settings. message LifecycleGoalValueSettings { // Value of the lifecycle goal. For example, for customer acquisition goal, // value is the incremental conversion value for new customers who are not of // high value. optional double value = 1; // High lifetime value of the lifecycle goal. For example, for customer // acquisition goal, high lifetime value is the incremental conversion value // for new customers who are of high value. High lifetime value should be // greater than value, if set. // In current stage, high lifetime value feature is in beta and this field // is read-only. optional double high_lifetime_value = 2; }