// Copyright 2023 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v16.common; import "google/ads/googleads/v16/enums/customer_match_upload_key_type.proto"; import "google/ads/googleads/v16/enums/lookalike_expansion_level.proto"; import "google/ads/googleads/v16/enums/user_list_crm_data_source_type.proto"; import "google/ads/googleads/v16/enums/user_list_date_rule_item_operator.proto"; import "google/ads/googleads/v16/enums/user_list_flexible_rule_operator.proto"; import "google/ads/googleads/v16/enums/user_list_logical_rule_operator.proto"; import "google/ads/googleads/v16/enums/user_list_number_rule_item_operator.proto"; import "google/ads/googleads/v16/enums/user_list_prepopulation_status.proto"; import "google/ads/googleads/v16/enums/user_list_rule_type.proto"; import "google/ads/googleads/v16/enums/user_list_string_rule_item_operator.proto"; option csharp_namespace = "Google.Ads.GoogleAds.V16.Common"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v16/common;common"; option java_multiple_files = true; option java_outer_classname = "UserListsProto"; option java_package = "com.google.ads.googleads.v16.common"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V16\\Common"; option ruby_package = "Google::Ads::GoogleAds::V16::Common"; // Proto file describing user list types. // LookalikeUserlist, composed of users similar to those // of a configurable seed (set of UserLists) message LookalikeUserListInfo { // Seed UserList ID from which this list is derived, provided by user. repeated int64 seed_user_list_ids = 1; // Expansion level, reflecting the size of the lookalike audience google.ads.googleads.v16.enums.LookalikeExpansionLevelEnum .LookalikeExpansionLevel expansion_level = 2; // Countries targeted by the Lookalike. Two-letter country code as defined by // ISO-3166 repeated string country_codes = 3; } // SimilarUserList is a list of users which are similar to users from another // UserList. These lists are read-only and automatically created by Google. message SimilarUserListInfo { // Seed UserList from which this list is derived. optional string seed_user_list = 2; } // UserList of CRM users provided by the advertiser. message CrmBasedUserListInfo { // A string that uniquely identifies a mobile application from which the data // was collected. // For iOS, the ID string is the 9 digit string that appears at the end of an // App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store // link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For // Android, the ID string is the application's package name (for example, // "com.labpixies.colordrips" for "Color Drips" given Google Play link // https://play.google.com/store/apps/details?id=com.labpixies.colordrips). // Required when creating CrmBasedUserList for uploading mobile advertising // IDs. optional string app_id = 4; // Matching key type of the list. // Mixed data types are not allowed on the same list. // This field is required for an ADD operation. google.ads.googleads.v16.enums.CustomerMatchUploadKeyTypeEnum .CustomerMatchUploadKeyType upload_key_type = 2; // Data source of the list. Default value is FIRST_PARTY. // Only customers on the allow-list can create third-party sourced CRM lists. google.ads.googleads.v16.enums.UserListCrmDataSourceTypeEnum .UserListCrmDataSourceType data_source_type = 3; } // A client defined rule based on custom parameters sent by web sites or // uploaded by the advertiser. message UserListRuleInfo { // Rule type is used to determine how to group rule items. // // The default is OR of ANDs (disjunctive normal form). // That is, rule items will be ANDed together within rule item groups and the // groups themselves will be ORed together. // // OR of ANDs is the only supported type for FlexibleRuleUserList. google.ads.googleads.v16.enums.UserListRuleTypeEnum.UserListRuleType rule_type = 1; // List of rule item groups that defines this rule. // Rule item groups are grouped together based on rule_type. repeated UserListRuleItemGroupInfo rule_item_groups = 2; } // A group of rule items. message UserListRuleItemGroupInfo { // Rule items that will be grouped together based on rule_type. repeated UserListRuleItemInfo rule_items = 1; } // An atomic rule item. message UserListRuleItemInfo { // Rule variable name. It should match the corresponding key name fired // by the pixel. // A name must begin with US-ascii letters or underscore or UTF8 code that is // greater than 127 and consist of US-ascii letters or digits or underscore or // UTF8 code that is greater than 127. // For websites, there are two built-in variable URL (name = 'url__') and // referrer URL (name = 'ref_url__'). // This field must be populated when creating a new rule item. optional string name = 5; // An atomic rule item. oneof rule_item { // An atomic rule item composed of a number operation. UserListNumberRuleItemInfo number_rule_item = 2; // An atomic rule item composed of a string operation. UserListStringRuleItemInfo string_rule_item = 3; // An atomic rule item composed of a date operation. UserListDateRuleItemInfo date_rule_item = 4; } } // A rule item composed of a date operation. message UserListDateRuleItemInfo { // Date comparison operator. // This field is required and must be populated when creating new date // rule item. google.ads.googleads.v16.enums.UserListDateRuleItemOperatorEnum .UserListDateRuleItemOperator operator = 1; // String representing date value to be compared with the rule variable. // Supported date format is YYYY-MM-DD. // Times are reported in the customer's time zone. optional string value = 4; // The relative date value of the right hand side denoted by number of days // offset from now. The value field will override this field when both are // present. optional int64 offset_in_days = 5; } // A rule item composed of a number operation. message UserListNumberRuleItemInfo { // Number comparison operator. // This field is required and must be populated when creating a new number // rule item. google.ads.googleads.v16.enums.UserListNumberRuleItemOperatorEnum .UserListNumberRuleItemOperator operator = 1; // Number value to be compared with the variable. // This field is required and must be populated when creating a new number // rule item. optional double value = 3; } // A rule item composed of a string operation. message UserListStringRuleItemInfo { // String comparison operator. // This field is required and must be populated when creating a new string // rule item. google.ads.googleads.v16.enums.UserListStringRuleItemOperatorEnum .UserListStringRuleItemOperator operator = 1; // The right hand side of the string rule item. For URLs or referrer URLs, // the value can not contain illegal URL chars such as newlines, quotes, // tabs, or parentheses. This field is required and must be populated when // creating a new string rule item. optional string value = 3; } // Flexible rule that wraps the common rule and a lookback window. message FlexibleRuleOperandInfo { // List of rule item groups that defines this rule. // Rule item groups are grouped together. UserListRuleInfo rule = 1; // Lookback window for this rule in days. From now until X days ago. optional int64 lookback_window_days = 2; } // Flexible rule representation of visitors with one or multiple actions. The // flexible user list is defined by two lists of operands – inclusive_operands // and exclusive_operands; each operand represents a set of users based on // actions they took in a given timeframe. These lists of operands are combined // with the AND_NOT operator, so that users represented by the inclusive // operands are included in the user list, minus the users represented by the // exclusive operands. message FlexibleRuleUserListInfo { // Operator that defines how the inclusive operands are combined. google.ads.googleads.v16.enums.UserListFlexibleRuleOperatorEnum .UserListFlexibleRuleOperator inclusive_rule_operator = 1; // Rules representing users that should be included in the user list. These // are located on the left side of the AND_NOT operator, and joined together // by either AND/OR as specified by the inclusive_rule_operator. repeated FlexibleRuleOperandInfo inclusive_operands = 2; // Rules representing users that should be excluded from the user list. These // are located on the right side of the AND_NOT operator, and joined together // by OR. repeated FlexibleRuleOperandInfo exclusive_operands = 3; } // Representation of a userlist that is generated by a rule. message RuleBasedUserListInfo { // The status of pre-population. The field is default to NONE if not set which // means the previous users will not be considered. If set to REQUESTED, past // site visitors or app users who match the list definition will be included // in the list (works on the Display Network only). This will only // add past users from within the last 30 days, depending on the // list's membership duration and the date when the remarketing tag is added. // The status will be updated to FINISHED once request is processed, or FAILED // if the request fails. google.ads.googleads.v16.enums.UserListPrepopulationStatusEnum .UserListPrepopulationStatus prepopulation_status = 1; // Flexible rule representation of visitors with one or multiple actions. The // flexible user list is defined by two lists of operands – inclusive_operands // and exclusive_operands; each operand represents a set of users based on // actions they took in a given timeframe. These lists of operands are // combined with the AND_NOT operator, so that users represented by the // inclusive operands are included in the user list, minus the users // represented by the exclusive operands. FlexibleRuleUserListInfo flexible_rule_user_list = 5; } // Represents a user list that is a custom combination of user lists. message LogicalUserListInfo { // Logical list rules that define this user list. The rules are defined as a // logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are // ANDed when they are evaluated. // // Required for creating a logical user list. repeated UserListLogicalRuleInfo rules = 1; } // A user list logical rule. A rule has a logical operator (and/or/not) and a // list of user lists as operands. message UserListLogicalRuleInfo { // The logical operator of the rule. google.ads.googleads.v16.enums.UserListLogicalRuleOperatorEnum .UserListLogicalRuleOperator operator = 1; // The list of operands of the rule. repeated LogicalUserListOperandInfo rule_operands = 2; } // Operand of logical user list that consists of a user list. message LogicalUserListOperandInfo { // Resource name of a user list as an operand. optional string user_list = 2; } // User list targeting as a collection of conversions or remarketing actions. message BasicUserListInfo { // Actions associated with this user list. repeated UserListActionInfo actions = 1; } // Represents an action type used for building remarketing user lists. message UserListActionInfo { // Subtypes of user list action. oneof user_list_action { // A conversion action that's not generated from remarketing. string conversion_action = 3; // A remarketing action. string remarketing_action = 4; } }