// Copyright 2023 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.searchads360.v0.common; import "google/ads/searchads360/v0/common/value.proto"; import "google/ads/searchads360/v0/enums/interaction_event_type.proto"; import "google/ads/searchads360/v0/enums/quality_score_bucket.proto"; option csharp_namespace = "Google.Ads.SearchAds360.V0.Common"; option go_package = "google.golang.org/genproto/googleapis/ads/searchads360/v0/common;common"; option java_multiple_files = true; option java_outer_classname = "MetricsProto"; option java_package = "com.google.ads.searchads360.v0.common"; option objc_class_prefix = "GASA360"; option php_namespace = "Google\\Ads\\SearchAds360\\V0\\Common"; option ruby_package = "Google::Ads::SearchAds360::V0::Common"; // Proto file describing metrics. // Metrics data. message Metrics { // Search absolute top impression share is the percentage of your Search ad // impressions that are shown in the most prominent Search position. optional double absolute_top_impression_percentage = 183; // All conversions from interactions (as oppose to view through conversions) // divided by the number of ad interactions. optional double all_conversions_from_interactions_rate = 191; // The value of all conversions. optional double all_conversions_value = 192; // The value of all conversions. When this column is selected with date, the // values in date column means the conversion date. Details for the // by_conversion_date columns are available at // https://support.google.com/sa360/answer/9250611. double all_conversions_value_by_conversion_date = 240; // The total number of conversions. This includes all conversions regardless // of the value of include_in_conversions_metric. optional double all_conversions = 193; // The total number of conversions. This includes all conversions regardless // of the value of include_in_conversions_metric. When this column is selected // with date, the values in date column means the conversion date. Details for // the by_conversion_date columns are available at // https://support.google.com/sa360/answer/9250611. double all_conversions_by_conversion_date = 241; // The value of all conversions divided by the total cost of ad interactions // (such as clicks for text ads or views for video ads). optional double all_conversions_value_per_cost = 194; // The number of times people clicked the "Call" button to call a store during // or after clicking an ad. This number doesn't include whether or not calls // were connected, or the duration of any calls. // // This metric applies to feed items only. optional double all_conversions_from_click_to_call = 195; // The number of times people clicked a "Get directions" button to navigate to // a store after clicking an ad. // // This metric applies to feed items only. optional double all_conversions_from_directions = 196; // The value of all conversions from interactions divided by the total number // of interactions. optional double all_conversions_from_interactions_value_per_interaction = 197; // The number of times people clicked a link to view a store's menu after // clicking an ad. // // This metric applies to feed items only. optional double all_conversions_from_menu = 198; // The number of times people placed an order at a store after clicking an ad. // // This metric applies to feed items only. optional double all_conversions_from_order = 199; // The number of other conversions (for example, posting a review or saving a // location for a store) that occurred after people clicked an ad. // // This metric applies to feed items only. optional double all_conversions_from_other_engagement = 200; // Estimated number of times people visited a store after clicking an ad. // // This metric applies to feed items only. optional double all_conversions_from_store_visit = 201; // Clicks that Search Ads 360 has successfully recorded and forwarded to an // advertiser's landing page. optional double visits = 289; // The number of times that people were taken to a store's URL after clicking // an ad. // // This metric applies to feed items only. optional double all_conversions_from_store_website = 202; // The average amount you pay per interaction. This amount is the total cost // of your ads divided by the total number of interactions. optional double average_cost = 203; // The total cost of all clicks divided by the total number of clicks // received. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional double average_cpc = 317; // Average cost-per-thousand impressions (CPM). // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional double average_cpm = 318; // The number of clicks. optional int64 clicks = 131; // The estimated percent of times that your ad was eligible to show // on the Display Network but didn't because your budget was too low. // Note: Content budget lost impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. optional double content_budget_lost_impression_share = 159; // The impressions you've received on the Display Network divided // by the estimated number of impressions you were eligible to receive. // Note: Content impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. optional double content_impression_share = 160; // The conversion custom metrics. repeated Value conversion_custom_metrics = 336; // The estimated percentage of impressions on the Display Network // that your ads didn't receive due to poor Ad Rank. // Note: Content rank lost impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. optional double content_rank_lost_impression_share = 163; // Average biddable conversions (from interaction) per conversion eligible // interaction. Shows how often, on average, an ad interaction leads to a // biddable conversion. optional double conversions_from_interactions_rate = 284; // The value of client account conversions. This only // includes conversion actions which // include_in_client_account_conversions_metric attribute is set to true. If // you use conversion-based bidding, your bid strategies will optimize for // these conversions. optional double client_account_conversions_value = 165; // The sum of biddable conversions value by conversion date. When this // column is selected with date, the values in date column means the // conversion date. double conversions_value_by_conversion_date = 283; // The value of biddable conversion divided by the total cost of conversion // eligible interactions. optional double conversions_value_per_cost = 288; // The value of conversions from interactions divided by the number of ad // interactions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double conversions_from_interactions_value_per_interaction = 167; // The number of client account conversions. This only // includes conversion actions which // include_in_client_account_conversions_metric attribute is set to true. If // you use conversion-based bidding, your bid strategies will optimize for // these conversions. optional double client_account_conversions = 168; // The sum of conversions by conversion date for biddable conversion types. // Can be fractional due to attribution modeling. When this column is selected // with date, the values in date column means the conversion date. double conversions_by_conversion_date = 282; // The sum of your cost-per-click (CPC) and cost-per-thousand impressions // (CPM) costs during this period. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 cost_micros = 316; // The cost of ad interactions divided by all conversions. optional double cost_per_all_conversions = 170; // Average conversion eligible cost per biddable conversion. optional double cost_per_conversion = 286; // The cost of ad interactions divided by current model attributed // conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double cost_per_current_model_attributed_conversion = 172; // Conversions from when a customer clicks on an ad on one device, // then converts on a different device or browser. // Cross-device conversions are already included in all_conversions. optional double cross_device_conversions = 173; // The sum of the value of cross-device conversions. optional double cross_device_conversions_value = 253; // The number of clicks your ad receives (Clicks) divided by the number // of times your ad is shown (Impressions). optional double ctr = 174; // The number of conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double conversions = 251; // The sum of conversion values for the conversions included in the // "conversions" field. This metric is useful only if you entered a value for // your conversion actions. optional double conversions_value = 252; // The creative historical quality score. google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket historical_creative_quality_score = 80; // The quality of historical landing page experience. google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket historical_landing_page_quality_score = 81; // The historical quality score. optional int64 historical_quality_score = 216; // The historical search predicted click through rate (CTR). google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket historical_search_predicted_ctr = 83; // Count of how often your ad has appeared on a search results page or // website on the Google Network. optional int64 impressions = 221; // How often people interact with your ad after it is shown to them. // This is the number of interactions divided by the number of times your ad // is shown. optional double interaction_rate = 222; // The number of interactions. // An interaction is the main user action associated with an ad format-clicks // for text and shopping ads, views for video ads, and so on. optional int64 interactions = 223; // The types of payable and free interactions. repeated google.ads.searchads360.v0.enums.InteractionEventTypeEnum .InteractionEventType interaction_event_types = 100; // The percentage of clicks filtered out of your total number of clicks // (filtered + non-filtered clicks) during the reporting period. optional double invalid_click_rate = 224; // Number of clicks Google considers illegitimate and doesn't charge you for. optional int64 invalid_clicks = 225; // The percentage of mobile clicks that go to a mobile-friendly page. optional double mobile_friendly_clicks_percentage = 229; // The raw event conversion metrics. repeated Value raw_event_conversion_metrics = 337; // The percentage of the customer's Shopping or Search ad impressions that are // shown in the most prominent Shopping position. See // https://support.google.com/sa360/answer/9566729 // for details. Any value below 0.1 is reported as 0.0999. optional double search_absolute_top_impression_share = 136; // The number estimating how often your ad wasn't the very first ad among the // top ads in the search results due to a low budget. Note: Search // budget lost absolute top impression share is reported in the range of 0 to // 0.9. Any value above 0.9 is reported as 0.9001. optional double search_budget_lost_absolute_top_impression_share = 137; // The estimated percent of times that your ad was eligible to show on the // Search Network but didn't because your budget was too low. Note: Search // budget lost impression share is reported in the range of 0 to 0.9. Any // value above 0.9 is reported as 0.9001. optional double search_budget_lost_impression_share = 138; // The number estimating how often your ad didn't show adjacent to the top // organic search results due to a low budget. Note: Search // budget lost top impression share is reported in the range of 0 to 0.9. Any // value above 0.9 is reported as 0.9001. optional double search_budget_lost_top_impression_share = 139; // The number of clicks you've received on the Search Network // divided by the estimated number of clicks you were eligible to receive. // Note: Search click share is reported in the range of 0.1 to 1. Any value // below 0.1 is reported as 0.0999. optional double search_click_share = 140; // The impressions you've received divided by the estimated number of // impressions you were eligible to receive on the Search Network for search // terms that matched your keywords exactly (or were close variants of your // keyword), regardless of your keyword match types. Note: Search exact match // impression share is reported in the range of 0.1 to 1. Any value below 0.1 // is reported as 0.0999. optional double search_exact_match_impression_share = 141; // The impressions you've received on the Search Network divided // by the estimated number of impressions you were eligible to receive. // Note: Search impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. optional double search_impression_share = 142; // The number estimating how often your ad wasn't the very first ad among the // top ads in the search results due to poor Ad Rank. // Note: Search rank lost absolute top impression share is reported in the // range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_absolute_top_impression_share = 143; // The estimated percentage of impressions on the Search Network // that your ads didn't receive due to poor Ad Rank. // Note: Search rank lost impression share is reported in the range of 0 to // 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_impression_share = 144; // The number estimating how often your ad didn't show adjacent to the top // organic search results due to poor Ad Rank. // Note: Search rank lost top impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_top_impression_share = 145; // The impressions you've received among the top ads compared to the estimated // number of impressions you were eligible to receive among the top ads. // Note: Search top impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. // // Top ads are generally above the top organic results, although they may show // below the top organic results on certain queries. optional double search_top_impression_share = 146; // The percent of your ad impressions that are shown adjacent to the top // organic search results. optional double top_impression_percentage = 148; // The value of all conversions divided by the number of all conversions. optional double value_per_all_conversions = 150; // The value of all conversions divided by the number of all conversions. When // this column is selected with date, the values in date column means the // conversion date. Details for the by_conversion_date columns are available // at https://support.google.com/sa360/answer/9250611. optional double value_per_all_conversions_by_conversion_date = 244; // The value of biddable conversion divided by the number of biddable // conversions. Shows how much, on average, each of the biddable conversions // is worth. optional double value_per_conversion = 287; // Biddable conversions value by conversion date divided by biddable // conversions by conversion date. Shows how much, on average, each of the // biddable conversions is worth (by conversion date). When this column is // selected with date, the values in date column means the conversion date. optional double value_per_conversions_by_conversion_date = 285; // The total number of view-through conversions. // These happen when a customer sees an image or rich media ad, then later // completes a conversion on your site without interacting with (for example, // clicking on) another ad. optional int64 client_account_view_through_conversions = 155; // Client account cross-sell cost of goods sold (COGS) is the total cost // of products sold as a result of advertising a different product. // How it works: You report conversions with cart data for // completed purchases on your website. If the ad that was interacted with // before the purchase has an associated product (see Shopping Ads) then this // product is considered the advertised product. Any product included in the // order the customer places is a sold product. If these products don't match // then this is considered cross-sell. Cross-sell cost of goods sold is the // total cost of the products sold that weren't advertised. Example: Someone // clicked on a Shopping ad for a hat then bought the same hat and a shirt. // The hat has a cost of goods sold value of $3, the shirt has a cost of goods // sold value of $5. The cross-sell cost of goods sold for this order is $5. // This metric is only available if you report conversions with cart data. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 client_account_cross_sell_cost_of_goods_sold_micros = 321; // Cross-sell cost of goods sold (COGS) is the total cost of products sold as // a result of advertising a different product. // How it works: You report conversions with cart data for // completed purchases on your website. If the ad that was interacted with // before the purchase has an associated product (see Shopping Ads) then this // product is considered the advertised product. Any product included in the // order the customer places is a sold product. If these products don't match // then this is considered cross-sell. Cross-sell cost of goods sold is the // total cost of the products sold that weren't advertised. Example: Someone // clicked on a Shopping ad for a hat then bought the same hat and a shirt. // The hat has a cost of goods sold value of $3, the shirt has a cost of goods // sold value of $5. The cross-sell cost of goods sold for this order is $5. // This metric is only available if you report conversions with cart data. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 cross_sell_cost_of_goods_sold_micros = 327; // Client account cross-sell gross profit is the profit you made from // products sold as a result of advertising a different product, minus cost of // goods sold (COGS). // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the purchase is a sold // product. If these products don't match then this is considered cross-sell. // Cross-sell gross profit is the revenue you made from cross-sell attributed // to your ads minus the cost of the goods sold. Example: Someone clicked on a // Shopping ad for a hat then bought the same hat and a shirt. The shirt is // priced $20 and has a cost of goods sold value of $5. The cross-sell gross // profit of this order is $15 = $20 - $5. This metric is only available if // you report conversions with cart data. This metric is a monetary value and // returned in the customer's currency by default. See the metrics_currency // parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 client_account_cross_sell_gross_profit_micros = 322; // Cross-sell gross profit is the profit you made from products sold as a // result of advertising a different product, minus cost of goods sold (COGS). // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the purchase is a sold // product. If these products don't match then this is considered cross-sell. // Cross-sell gross profit is the revenue you made from cross-sell attributed // to your ads minus the cost of the goods sold. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The shirt is priced $20 and has a cost of goods sold value // of $5. The cross-sell gross profit of this order is $15 = $20 - $5. // This metric is only available if you report conversions with cart data. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 cross_sell_gross_profit_micros = 328; // Client account cross-sell revenue is the total amount you made from // products sold as a result of advertising a different product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If these products don't match then this is // considered cross-sell. Cross-sell revenue is the total value you made from // cross-sell attributed to your ads. Example: Someone clicked on a Shopping // ad for a hat then bought the same hat and a shirt. The hat is priced $10 // and the shirt is priced $20. The cross-sell revenue of this order is $20. // This metric is only available if you report conversions with cart data. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 client_account_cross_sell_revenue_micros = 323; // Cross-sell revenue is the total amount you made from products sold as a // result of advertising a different product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If these products don't match then this is // considered cross-sell. Cross-sell revenue is the total value you made from // cross-sell attributed to your ads. Example: Someone clicked on a Shopping // ad for a hat then bought the same hat and a shirt. The hat is priced $10 // and the shirt is priced $20. The cross-sell revenue of this order is $20. // This metric is only available if you report conversions with cart data. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 cross_sell_revenue_micros = 329; // Client account cross-sell units sold is // the total number of products sold as a result of advertising a different // product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If these products don't match then this is // considered cross-sell. Cross-sell units sold is the total number of // cross-sold products from all orders attributed to your ads. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat, a shirt and a jacket. The cross-sell units sold in this order is 2. // This metric is only available if you report conversions with cart data. optional double client_account_cross_sell_units_sold = 307; // Cross-sell units sold is the total number of products sold as a result of // advertising a different product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If these products don't match then this is // considered cross-sell. Cross-sell units sold is the total number of // cross-sold products from all orders attributed to your ads. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat, a shirt and a jacket. The cross-sell units sold in this order is 2. // This metric is only available if you report conversions with cart data. optional double cross_sell_units_sold = 330; // Client account lead cost of goods sold (COGS) is the total cost of // products sold as a result of advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with has an associated // product (see Shopping Ads) then this product is considered the advertised // product. Any product included in the order the customer places is a sold // product. If the advertised and sold products match, then the cost of these // goods is counted under lead cost of goods sold. Example: Someone clicked on // a Shopping ad for a hat then bought the same hat and a shirt. The hat has a // cost of goods sold value of $3, the shirt has a cost of goods sold value of // $5. The lead cost of goods sold for this order is $3. This metric is only // available if you report conversions with cart data. This metric is a // monetary value and returned in the customer's currency by default. See the // metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 client_account_lead_cost_of_goods_sold_micros = 324; // Lead cost of goods sold (COGS) is the total cost of products sold as a // result of advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with has an associated // product (see Shopping Ads) then this product is considered the advertised // product. Any product included in the order the customer places is a sold // product. If the advertised and sold products match, then the cost of these // goods is counted under lead cost of goods sold. Example: Someone clicked on // a Shopping ad for a hat then bought the same hat and a shirt. The hat has a // cost of goods sold value of $3, the shirt has a cost of goods sold value of // $5. The lead cost of goods sold for this order is $3. This metric is only // available if you report conversions with cart data. This metric is a // monetary value and returned in the customer's currency by default. See the // metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 lead_cost_of_goods_sold_micros = 332; // Client account lead gross profit is the profit you made from products // sold as a result of advertising the same product, minus cost of goods sold // (COGS). // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the revenue you made from these sales minus the cost of goods sold is your // lead gross profit. Example: Someone clicked on a Shopping ad for a hat then // bought the same hat and a shirt. The hat is priced $10 and has a cost of // goods sold value of $3. The lead gross profit of this order is $7 = $10 - // $3. This metric is only available if you report conversions with cart data. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 client_account_lead_gross_profit_micros = 325; // Lead gross profit is the profit you made from products sold as a result of // advertising the same product, minus cost of goods sold (COGS). // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the revenue you made from these sales minus the cost of goods sold is your // lead gross profit. Example: Someone clicked on a Shopping ad for a hat then // bought the same hat and a shirt. The hat is priced $10 and has a cost of // goods sold value of $3. The lead gross profit of this order is $7 = $10 - // $3. This metric is only available if you report conversions with cart data. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 lead_gross_profit_micros = 333; // Client account lead revenue is the total amount you made from // products sold as a result of advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the total value you made from the sales of these products is shown under // lead revenue. Example: Someone clicked on a Shopping ad for a hat then // bought the same hat and a shirt. The hat is priced $10 and the shirt is // priced $20. The lead revenue of this order is $10. This metric is only // available if you report conversions with cart data. This metric is a // monetary value and returned in the customer's currency by default. See the // metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 client_account_lead_revenue_micros = 326; // Lead revenue is the total amount you made from products sold as a result of // advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the total value you made from the sales of these products is shown under // lead revenue. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The hat is priced $10 and the shirt is priced $20. The // lead revenue of this order is $10. // This metric is only available if you report conversions with cart data. // This metric is a monetary value and returned in the customer's currency by // default. See the metrics_currency parameter at // https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause optional int64 lead_revenue_micros = 334; // Client account lead units sold is the total number of // products sold as a result of advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the total number of these products sold is shown under lead units sold. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat, a shirt and a jacket. The lead units sold in this order is 1. // This metric is only available if you report conversions with cart data. optional double client_account_lead_units_sold = 311; // Lead units sold is the total number of products sold as a result of // advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the total number of these products sold is shown under lead units sold. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat, a shirt and a jacket. The lead units sold in this order is 1. // This metric is only available if you report conversions with cart data. optional double lead_units_sold = 335; }