// Copyright 2024 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.cloud.discoveryengine.v1alpha; import "google/api/field_behavior.proto"; import "google/api/resource.proto"; import "google/cloud/discoveryengine/v1alpha/common.proto"; import "google/protobuf/duration.proto"; import "google/protobuf/timestamp.proto"; option csharp_namespace = "Google.Cloud.DiscoveryEngine.V1Alpha"; option go_package = "cloud.google.com/go/discoveryengine/apiv1alpha/discoveryenginepb;discoveryenginepb"; option java_multiple_files = true; option java_outer_classname = "UserEventProto"; option java_package = "com.google.cloud.discoveryengine.v1alpha"; option objc_class_prefix = "DISCOVERYENGINE"; option php_namespace = "Google\\Cloud\\DiscoveryEngine\\V1alpha"; option ruby_package = "Google::Cloud::DiscoveryEngine::V1alpha"; // UserEvent captures all metadata information Discovery Engine API needs to // know about how end users interact with customers' website. message UserEvent { // Required. User event type. Allowed values are: // // Generic values: // // * `search`: Search for Documents. // * `view-item`: Detailed page view of a Document. // * `view-item-list`: View of a panel or ordered list of Documents. // * `view-home-page`: View of the home page. // * `view-category-page`: View of a category page, e.g. Home > Men > Jeans // // Retail-related values: // // * `add-to-cart`: Add an item(s) to cart, e.g. in Retail online shopping // * `purchase`: Purchase an item(s) // // Media-related values: // // * `media-play`: Start/resume watching a video, playing a song, etc. // * `media-complete`: Finished or stopped midway through a video, song, etc. string event_type = 1 [(google.api.field_behavior) = REQUIRED]; // Required. A unique identifier for tracking visitors. // // For example, this could be implemented with an HTTP cookie, which should be // able to uniquely identify a visitor on a single device. This unique // identifier should not change if the visitor log in/out of the website. // // Do not set the field to the same fixed ID for different users. This mixes // the event history of those users together, which results in degraded model // quality. // // The field must be a UTF-8 encoded string with a length limit of 128 // characters. Otherwise, an `INVALID_ARGUMENT` error is returned. // // The field should not contain PII or user-data. We recommend to use Google // Analytics [Client // ID](https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#clientId) // for this field. string user_pseudo_id = 2 [(google.api.field_behavior) = REQUIRED]; // Only required for // [UserEventService.ImportUserEvents][google.cloud.discoveryengine.v1alpha.UserEventService.ImportUserEvents] // method. Timestamp of when the user event happened. google.protobuf.Timestamp event_time = 3; // Information about the end user. UserInfo user_info = 4; // Should set to true if the request is made directly from the end user, in // which case the // [UserEvent.user_info.user_agent][google.cloud.discoveryengine.v1alpha.UserInfo.user_agent] // can be populated from the HTTP request. // // This flag should be set only if the API request is made directly from the // end user such as a mobile app (and not if a gateway or a server is // processing and pushing the user events). // // This should not be set when using the JavaScript tag in // [UserEventService.CollectUserEvent][google.cloud.discoveryengine.v1alpha.UserEventService.CollectUserEvent]. bool direct_user_request = 5; // A unique identifier for tracking a visitor session with a length limit of // 128 bytes. A session is an aggregation of an end user behavior in a time // span. // // A general guideline to populate the session_id: // // 1. If user has no activity for 30 min, a new session_id should be assigned. // 2. The session_id should be unique across users, suggest use uuid or add // [UserEvent.user_pseudo_id][google.cloud.discoveryengine.v1alpha.UserEvent.user_pseudo_id] // as prefix. string session_id = 6; // Page metadata such as categories and other critical information for certain // event types such as `view-category-page`. PageInfo page_info = 7; // Token to attribute an API response to user action(s) to trigger the event. // // Highly recommended for user events that are the result of // [RecommendationService.Recommend][google.cloud.discoveryengine.v1alpha.RecommendationService.Recommend]. // This field enables accurate attribution of recommendation model // performance. // // The value must be one of: // // * [RecommendResponse.attribution_token][google.cloud.discoveryengine.v1alpha.RecommendResponse.attribution_token] for events that are the result of // [RecommendationService.Recommend][google.cloud.discoveryengine.v1alpha.RecommendationService.Recommend]. // * [SearchResponse.attribution_token][google.cloud.discoveryengine.v1alpha.SearchResponse.attribution_token] for events that are the result of // [SearchService.Search][google.cloud.discoveryengine.v1alpha.SearchService.Search]. // // This token enables us to accurately attribute page view or conversion // completion back to the event and the particular predict response containing // this clicked/purchased product. If user clicks on product K in the // recommendation results, pass // [RecommendResponse.attribution_token][google.cloud.discoveryengine.v1alpha.RecommendResponse.attribution_token] // as a URL parameter to product K's page. When recording events on product // K's page, log the // [RecommendResponse.attribution_token][google.cloud.discoveryengine.v1alpha.RecommendResponse.attribution_token] // to this field. string attribution_token = 8; // The filter syntax consists of an expression language for constructing a // predicate from one or more fields of the documents being filtered. // // One example is for `search` events, the associated // [SearchRequest][google.cloud.discoveryengine.v1alpha.SearchRequest] may // contain a filter expression in // [SearchRequest.filter][google.cloud.discoveryengine.v1alpha.SearchRequest.filter] // conforming to https://google.aip.dev/160#filtering. // // Similarly, for `view-item-list` events that are generated from a // [RecommendRequest][google.cloud.discoveryengine.v1alpha.RecommendRequest], // this field may be populated directly from // [RecommendRequest.filter][google.cloud.discoveryengine.v1alpha.RecommendRequest.filter] // conforming to https://google.aip.dev/160#filtering. // // The value must be a UTF-8 encoded string with a length limit of 1,000 // characters. Otherwise, an `INVALID_ARGUMENT` error is returned. string filter = 9; // List of [Document][google.cloud.discoveryengine.v1alpha.Document]s // associated with this user event. // // This field is optional except for the following event types: // // * `view-item` // * `add-to-cart` // * `purchase` // * `media-play` // * `media-complete` // // In a `search` event, this field represents the documents returned to the // end user on the current page (the end user may have not finished browsing // the whole page yet). When a new page is returned to the end user, after // pagination/filtering/ordering even for the same query, a new `search` event // with different // [UserEvent.documents][google.cloud.discoveryengine.v1alpha.UserEvent.documents] // is desired. repeated DocumentInfo documents = 10; // Panel metadata associated with this user event. PanelInfo panel = 11; // [SearchService.Search][google.cloud.discoveryengine.v1alpha.SearchService.Search] // details related to the event. // // This field should be set for `search` event. SearchInfo search_info = 12; // [CompletionService.CompleteQuery][google.cloud.discoveryengine.v1alpha.CompletionService.CompleteQuery] // details related to the event. // // This field should be set for `search` event when autocomplete function is // enabled and the user clicks a suggestion for search. CompletionInfo completion_info = 13; // The transaction metadata (if any) associated with this user event. TransactionInfo transaction_info = 14; // A list of identifiers for the independent experiment groups this user event // belongs to. This is used to distinguish between user events associated with // different experiment setups on the customer end. repeated string tag_ids = 15; // The promotion IDs if this is an event associated with promotions. // Currently, this field is restricted to at most one ID. repeated string promotion_ids = 16; // Extra user event features to include in the recommendation model. // These attributes must NOT contain data that needs to be parsed or processed // further, e.g. JSON or other encodings. // // If you provide custom attributes for ingested user events, also include // them in the user events that you associate with prediction requests. Custom // attribute formatting must be consistent between imported events and events // provided with prediction requests. This lets the Discovery Engine API use // those custom attributes when training models and serving predictions, which // helps improve recommendation quality. // // This field needs to pass all below criteria, otherwise an // `INVALID_ARGUMENT` error is returned: // // * The key must be a UTF-8 encoded string with a length limit of 5,000 // characters. // * For text attributes, at most 400 values are allowed. Empty values are not // allowed. Each value must be a UTF-8 encoded string with a length limit of // 256 characters. // * For number attributes, at most 400 values are allowed. // // For product recommendations, an example of extra user information is // `traffic_channel`, which is how a user arrives at the site. Users can // arrive // at the site by coming to the site directly, coming through Google // search, or in other ways. map attributes = 17; // Media-specific info. MediaInfo media_info = 18; } // Detailed page information. message PageInfo { // A unique ID of a web page view. // // This should be kept the same for all user events triggered from the same // pageview. For example, an item detail page view could trigger multiple // events as the user is browsing the page. The `pageview_id` property should // be kept the same for all these events so that they can be grouped together // properly. // // When using the client side event reporting with JavaScript pixel and Google // Tag Manager, this value is filled in automatically. string pageview_id = 1; // The most specific category associated with a category page. // // To represent full path of category, use '>' sign to separate different // hierarchies. If '>' is part of the category name, replace it with // other character(s). // // Category pages include special pages such as sales or promotions. For // instance, a special sale page may have the category hierarchy: // `"pageCategory" : "Sales > 2017 Black Friday Deals"`. // // Required for `view-category-page` events. Other event types should not set // this field. Otherwise, an `INVALID_ARGUMENT` error is returned. string page_category = 2; // Complete URL (window.location.href) of the user's current page. // // When using the client side event reporting with JavaScript pixel and Google // Tag Manager, this value is filled in automatically. Maximum length 5,000 // characters. string uri = 3; // The referrer URL of the current page. // // When using the client side event reporting with JavaScript pixel and Google // Tag Manager, this value is filled in automatically. However, some browser // privacy restrictions may cause this field to be empty. string referrer_uri = 4; } // Detailed search information. message SearchInfo { // The user's search query. // // See // [SearchRequest.query][google.cloud.discoveryengine.v1alpha.SearchRequest.query] // for definition. // // The value must be a UTF-8 encoded string with a length limit of 5,000 // characters. Otherwise, an `INVALID_ARGUMENT` error is returned. // // At least one of // [search_query][google.cloud.discoveryengine.v1alpha.SearchInfo.search_query] // or // [PageInfo.page_category][google.cloud.discoveryengine.v1alpha.PageInfo.page_category] // is required for `search` events. Other event types should not set this // field. Otherwise, an `INVALID_ARGUMENT` error is returned. string search_query = 1; // The order in which products are returned, if applicable. // // See // [SearchRequest.order_by][google.cloud.discoveryengine.v1alpha.SearchRequest.order_by] // for definition and syntax. // // The value must be a UTF-8 encoded string with a length limit of 1,000 // characters. Otherwise, an `INVALID_ARGUMENT` error is returned. // // This can only be set for `search` events. Other event types should not set // this field. Otherwise, an `INVALID_ARGUMENT` error is returned. string order_by = 2; // An integer that specifies the current offset for pagination (the 0-indexed // starting location, amongst the products deemed by the API as relevant). // // See // [SearchRequest.offset][google.cloud.discoveryengine.v1alpha.SearchRequest.offset] // for definition. // // If this field is negative, an `INVALID_ARGUMENT` is returned. // // This can only be set for `search` events. Other event types should not set // this field. Otherwise, an `INVALID_ARGUMENT` error is returned. optional int32 offset = 3; } // Detailed completion information including completion attribution token and // clicked completion info. message CompletionInfo { // End user selected // [CompleteQueryResponse.QuerySuggestion.suggestion][google.cloud.discoveryengine.v1alpha.CompleteQueryResponse.QuerySuggestion.suggestion]. string selected_suggestion = 1; // End user selected // [CompleteQueryResponse.QuerySuggestion.suggestion][google.cloud.discoveryengine.v1alpha.CompleteQueryResponse.QuerySuggestion.suggestion] // position, starting from 0. int32 selected_position = 2; } // A transaction represents the entire purchase transaction. message TransactionInfo { // Required. Total non-zero value associated with the transaction. This value // may include shipping, tax, or other adjustments to the total value that you // want to include. optional float value = 1 [(google.api.field_behavior) = REQUIRED]; // Required. Currency code. Use three-character ISO-4217 code. string currency = 2 [(google.api.field_behavior) = REQUIRED]; // The transaction ID with a length limit of 128 characters. string transaction_id = 3; // All the taxes associated with the transaction. optional float tax = 4; // All the costs associated with the products. These can be manufacturing // costs, shipping expenses not borne by the end user, or any other costs, // such that: // // * Profit = // [value][google.cloud.discoveryengine.v1alpha.TransactionInfo.value] - // [tax][google.cloud.discoveryengine.v1alpha.TransactionInfo.tax] - // [cost][google.cloud.discoveryengine.v1alpha.TransactionInfo.cost] optional float cost = 5; // The total discount(s) value applied to this transaction. // This figure should be excluded from // [TransactionInfo.value][google.cloud.discoveryengine.v1alpha.TransactionInfo.value] // // For example, if a user paid // [TransactionInfo.value][google.cloud.discoveryengine.v1alpha.TransactionInfo.value] // amount, then nominal (pre-discount) value of the transaction is the sum of // [TransactionInfo.value][google.cloud.discoveryengine.v1alpha.TransactionInfo.value] // and // [TransactionInfo.discount_value][google.cloud.discoveryengine.v1alpha.TransactionInfo.discount_value] // // This means that profit is calculated the same way, regardless of the // discount value, and that // [TransactionInfo.discount_value][google.cloud.discoveryengine.v1alpha.TransactionInfo.discount_value] // can be larger than // [TransactionInfo.value][google.cloud.discoveryengine.v1alpha.TransactionInfo.value]: // // * Profit = // [value][google.cloud.discoveryengine.v1alpha.TransactionInfo.value] - // [tax][google.cloud.discoveryengine.v1alpha.TransactionInfo.tax] - // [cost][google.cloud.discoveryengine.v1alpha.TransactionInfo.cost] optional float discount_value = 6; } // Detailed document information associated with a user event. message DocumentInfo { // A required descriptor of the associated // [Document][google.cloud.discoveryengine.v1alpha.Document]. // // * If [id][google.cloud.discoveryengine.v1alpha.DocumentInfo.id] is // specified, then the default values for // `{location}`, `{collection_id}`, `{data_store_id}`, and `{branch_id}` are // used when annotating with the stored Document. // // * If [name][google.cloud.discoveryengine.v1alpha.DocumentInfo.name] is // specified, then the provided values (default values allowed) for // `{location}`, `{collection_id}`, `{data_store_id}`, and // `{branch_id}` are used when annotating with the stored Document. oneof document_descriptor { // The [Document][google.cloud.discoveryengine.v1alpha.Document] resource // ID. string id = 1; // The [Document][google.cloud.discoveryengine.v1alpha.Document] resource // full name, of the form: // `projects/{project_id}/locations/{location}/collections/{collection_id}/dataStores/{data_store_id}/branches/{branch_id}/documents/{document_id}` string name = 2 [(google.api.resource_reference) = { type: "discoveryengine.googleapis.com/Document" }]; // The [Document][google.cloud.discoveryengine.v1alpha.Document] URI - only // allowed for website data stores. string uri = 6; } // Quantity of the Document associated with the user event. Defaults to 1. // // For example, this field will be 2 if two quantities of the same Document // are involved in a `add-to-cart` event. // // Required for events of the following event types: // // * `add-to-cart` // * `purchase` optional int32 quantity = 3; // The promotion IDs associated with this Document. // Currently, this field is restricted to at most one ID. repeated string promotion_ids = 4; } // Detailed panel information associated with a user event. message PanelInfo { // Required. The panel ID. string panel_id = 2 [(google.api.field_behavior) = REQUIRED]; // The display name of the panel. string display_name = 3; // The ordered position of the panel, if shown to the user with other panels. // If set, then // [total_panels][google.cloud.discoveryengine.v1alpha.PanelInfo.total_panels] // must also be set. optional int32 panel_position = 4; // The total number of panels, including this one, shown to the user. // Must be set if // [panel_position][google.cloud.discoveryengine.v1alpha.PanelInfo.panel_position] // is set. optional int32 total_panels = 5; } // Media-specific user event information. message MediaInfo { // The media progress time in seconds, if applicable. // For example, if the end user has finished 90 seconds of a playback video, // then // [MediaInfo.media_progress_duration.seconds][google.protobuf.Duration.seconds] // should be set to 90. google.protobuf.Duration media_progress_duration = 1; // Media progress should be computed using only the // [media_progress_duration][google.cloud.discoveryengine.v1alpha.MediaInfo.media_progress_duration] // relative to the media total length. // // This value must be between `[0, 1.0]` inclusive. // // If this is not a playback or the progress cannot be computed (e.g. ongoing // livestream), this field should be unset. optional float media_progress_percentage = 2; }