// Copyright 2024 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.cloud.retail.v2alpha; import "google/api/field_behavior.proto"; import "google/cloud/retail/v2alpha/common.proto"; import "google/cloud/retail/v2alpha/product.proto"; import "google/protobuf/timestamp.proto"; import "google/protobuf/wrappers.proto"; option csharp_namespace = "Google.Cloud.Retail.V2Alpha"; option go_package = "cloud.google.com/go/retail/apiv2alpha/retailpb;retailpb"; option java_multiple_files = true; option java_outer_classname = "UserEventProto"; option java_package = "com.google.cloud.retail.v2alpha"; option objc_class_prefix = "RETAIL"; option php_namespace = "Google\\Cloud\\Retail\\V2alpha"; option ruby_package = "Google::Cloud::Retail::V2alpha"; // UserEvent captures all metadata information Retail API needs to know about // how end users interact with customers' website. message UserEvent { // Required. User event type. Allowed values are: // // * `add-to-cart`: Products being added to cart. // * `category-page-view`: Special pages such as sale or promotion pages // viewed. // * `detail-page-view`: Products detail page viewed. // * `home-page-view`: Homepage viewed. // * `promotion-offered`: Promotion is offered to a user. // * `promotion-not-offered`: Promotion is not offered to a user. // * `purchase-complete`: User finishing a purchase. // * `search`: Product search. // * `shopping-cart-page-view`: User viewing a shopping cart. string event_type = 1 [(google.api.field_behavior) = REQUIRED]; // Required. A unique identifier for tracking visitors. // // For example, this could be implemented with an HTTP cookie, which should be // able to uniquely identify a visitor on a single device. This unique // identifier should not change if the visitor log in/out of the website. // // Don't set the field to the same fixed ID for different users. This mixes // the event history of those users together, which results in degraded model // quality. // // The field must be a UTF-8 encoded string with a length limit of 128 // characters. Otherwise, an INVALID_ARGUMENT error is returned. // // The field should not contain PII or user-data. We recommend to use Google // Analytics [Client // ID](https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#clientId) // for this field. string visitor_id = 2 [(google.api.field_behavior) = REQUIRED]; // A unique identifier for tracking a visitor session with a length limit of // 128 bytes. A session is an aggregation of an end user behavior in a time // span. // // A general guideline to populate the sesion_id: // 1. If user has no activity for 30 min, a new session_id should be assigned. // 2. The session_id should be unique across users, suggest use uuid or add // visitor_id as prefix. string session_id = 21; // Only required for // [UserEventService.ImportUserEvents][google.cloud.retail.v2alpha.UserEventService.ImportUserEvents] // method. Timestamp of when the user event happened. google.protobuf.Timestamp event_time = 3; // A list of identifiers for the independent experiment groups this user event // belongs to. This is used to distinguish between user events associated with // different experiment setups (e.g. using Retail API, using different // recommendation models). repeated string experiment_ids = 4; // Highly recommended for user events that are the result of // [PredictionService.Predict][google.cloud.retail.v2alpha.PredictionService.Predict]. // This field enables accurate attribution of recommendation model // performance. // // The value must be a valid // [PredictResponse.attribution_token][google.cloud.retail.v2alpha.PredictResponse.attribution_token] // for user events that are the result of // [PredictionService.Predict][google.cloud.retail.v2alpha.PredictionService.Predict]. // The value must be a valid // [SearchResponse.attribution_token][google.cloud.retail.v2alpha.SearchResponse.attribution_token] // for user events that are the result of // [SearchService.Search][google.cloud.retail.v2alpha.SearchService.Search]. // // This token enables us to accurately attribute page view or purchase back to // the event and the particular predict response containing this // clicked/purchased product. If user clicks on product K in the // recommendation results, pass // [PredictResponse.attribution_token][google.cloud.retail.v2alpha.PredictResponse.attribution_token] // as a URL parameter to product K's page. When recording events on product // K's page, log the // [PredictResponse.attribution_token][google.cloud.retail.v2alpha.PredictResponse.attribution_token] // to this field. string attribution_token = 5; // The main product details related to the event. // // This field is optional except for the following event types: // // * `add-to-cart` // * `detail-page-view` // * `purchase-complete` // // In a `search` event, this field represents the products returned to the end // user on the current page (the end user may have not finished browsing the // whole page yet). When a new page is returned to the end user, after // pagination/filtering/ordering even for the same query, a new `search` event // with different // [product_details][google.cloud.retail.v2alpha.UserEvent.product_details] is // desired. The end user may have not finished browsing the whole page yet. repeated ProductDetail product_details = 6; // The main auto-completion details related to the event. // // This field should be set for `search` event when autocomplete function is // enabled and the user clicks a suggestion for search. CompletionDetail completion_detail = 22; // Extra user event features to include in the recommendation model. // // If you provide custom attributes for ingested user events, also include // them in the user events that you associate with prediction requests. Custom // attribute formatting must be consistent between imported events and events // provided with prediction requests. This lets the Retail API use // those custom attributes when training models and serving predictions, which // helps improve recommendation quality. // // This field needs to pass all below criteria, otherwise an INVALID_ARGUMENT // error is returned: // // * The key must be a UTF-8 encoded string with a length limit of 5,000 // characters. // * For text attributes, at most 400 values are allowed. Empty values are not // allowed. Each value must be a UTF-8 encoded string with a length limit of // 256 characters. // * For number attributes, at most 400 values are allowed. // // For product recommendations, an example of extra user information is // traffic_channel, which is how a user arrives at the site. Users can arrive // at the site by coming to the site directly, coming through Google // search, or in other ways. map attributes = 7; // The ID or name of the associated shopping cart. This ID is used // to associate multiple items added or present in the cart before purchase. // // This can only be set for `add-to-cart`, `purchase-complete`, or // `shopping-cart-page-view` events. string cart_id = 8; // A transaction represents the entire purchase transaction. // // Required for `purchase-complete` events. Other event types should not set // this field. Otherwise, an INVALID_ARGUMENT error is returned. PurchaseTransaction purchase_transaction = 9; // The user's search query. // // See [SearchRequest.query][google.cloud.retail.v2alpha.SearchRequest.query] // for definition. // // The value must be a UTF-8 encoded string with a length limit of 5,000 // characters. Otherwise, an INVALID_ARGUMENT error is returned. // // At least one of // [search_query][google.cloud.retail.v2alpha.UserEvent.search_query] or // [page_categories][google.cloud.retail.v2alpha.UserEvent.page_categories] is // required for `search` events. Other event types should not set this field. // Otherwise, an INVALID_ARGUMENT error is returned. string search_query = 10; // The filter syntax consists of an expression language for constructing a // predicate from one or more fields of the products being filtered. // // See // [SearchRequest.filter][google.cloud.retail.v2alpha.SearchRequest.filter] // for definition and syntax. // // The value must be a UTF-8 encoded string with a length limit of 1,000 // characters. Otherwise, an INVALID_ARGUMENT error is returned. string filter = 16; // The order in which products are returned. // // See // [SearchRequest.order_by][google.cloud.retail.v2alpha.SearchRequest.order_by] // for definition and syntax. // // The value must be a UTF-8 encoded string with a length limit of 1,000 // characters. Otherwise, an INVALID_ARGUMENT error is returned. // // This can only be set for `search` events. Other event types should not set // this field. Otherwise, an INVALID_ARGUMENT error is returned. string order_by = 17; // An integer that specifies the current offset for pagination (the 0-indexed // starting location, amongst the products deemed by the API as relevant). // // See // [SearchRequest.offset][google.cloud.retail.v2alpha.SearchRequest.offset] // for definition. // // If this field is negative, an INVALID_ARGUMENT is returned. // // This can only be set for `search` events. Other event types should not set // this field. Otherwise, an INVALID_ARGUMENT error is returned. int32 offset = 18; // The categories associated with a category page. // // To represent full path of category, use '>' sign to separate different // hierarchies. If '>' is part of the category name, replace it with // other character(s). // // Category pages include special pages such as sales or promotions. For // instance, a special sale page may have the category hierarchy: // "pageCategories" : ["Sales > 2017 Black Friday Deals"]. // // Required for `category-page-view` events. At least one of // [search_query][google.cloud.retail.v2alpha.UserEvent.search_query] or // [page_categories][google.cloud.retail.v2alpha.UserEvent.page_categories] is // required for `search` events. Other event types should not set this field. // Otherwise, an INVALID_ARGUMENT error is returned. repeated string page_categories = 11; // User information. UserInfo user_info = 12; // Complete URL (window.location.href) of the user's current page. // // When using the client side event reporting with JavaScript pixel and Google // Tag Manager, this value is filled in automatically. Maximum length 5,000 // characters. string uri = 13; // The referrer URL of the current page. // // When using the client side event reporting with JavaScript pixel and Google // Tag Manager, this value is filled in automatically. string referrer_uri = 14; // A unique ID of a web page view. // // This should be kept the same for all user events triggered from the same // pageview. For example, an item detail page view could trigger multiple // events as the user is browsing the page. The `pageViewId` property should // be kept the same for all these events so that they can be grouped together // properly. // // When using the client side event reporting with JavaScript pixel and Google // Tag Manager, this value is filled in automatically. string page_view_id = 15; // The entity for customers that may run multiple different entities, domains, // sites or regions, for example, `Google US`, `Google Ads`, `Waymo`, // `google.com`, `youtube.com`, etc. // It is recommended to set this field to get better per-entity search, // completion and prediction results. string entity = 23; } // Detailed product information associated with a user event. message ProductDetail { // Required. [Product][google.cloud.retail.v2alpha.Product] information. // // Required field(s): // // * [Product.id][google.cloud.retail.v2alpha.Product.id] // // Optional override field(s): // // * [Product.price_info][google.cloud.retail.v2alpha.Product.price_info] // // If any supported optional fields are provided, we will treat them as a full // override when looking up product information from the catalog. Thus, it is // important to ensure that the overriding fields are accurate and // complete. // // All other product fields are ignored and instead populated via catalog // lookup after event ingestion. Product product = 1 [(google.api.field_behavior) = REQUIRED]; // Quantity of the product associated with the user event. // // For example, this field will be 2 if two products are added to the shopping // cart for `purchase-complete` event. Required for `add-to-cart` and // `purchase-complete` event types. google.protobuf.Int32Value quantity = 2; } // Detailed completion information including completion attribution token and // clicked completion info. message CompletionDetail { // Completion attribution token in // [CompleteQueryResponse.attribution_token][google.cloud.retail.v2alpha.CompleteQueryResponse.attribution_token]. string completion_attribution_token = 1; // End user selected // [CompleteQueryResponse.CompletionResult.suggestion][google.cloud.retail.v2alpha.CompleteQueryResponse.CompletionResult.suggestion]. string selected_suggestion = 2; // End user selected // [CompleteQueryResponse.CompletionResult.suggestion][google.cloud.retail.v2alpha.CompleteQueryResponse.CompletionResult.suggestion] // position, starting from 0. int32 selected_position = 3; } // A transaction represents the entire purchase transaction. message PurchaseTransaction { // The transaction ID with a length limit of 128 characters. string id = 1; // Required. Total non-zero revenue or grand total associated with the // transaction. This value include shipping, tax, or other adjustments to // total revenue that you want to include as part of your revenue // calculations. float revenue = 2 [(google.api.field_behavior) = REQUIRED]; // All the taxes associated with the transaction. float tax = 3; // All the costs associated with the products. These can be manufacturing // costs, shipping expenses not borne by the end user, or any other costs, // such that: // // * Profit = // [revenue][google.cloud.retail.v2alpha.PurchaseTransaction.revenue] - // [tax][google.cloud.retail.v2alpha.PurchaseTransaction.tax] - // [cost][google.cloud.retail.v2alpha.PurchaseTransaction.cost] float cost = 4; // Required. Currency code. Use three-character ISO-4217 code. string currency_code = 5 [(google.api.field_behavior) = REQUIRED]; }