// Copyright 2022 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v10.services; import "google/ads/googleads/v10/common/keyword_plan_common.proto"; import "google/ads/googleads/v10/resources/keyword_plan.proto"; import "google/api/annotations.proto"; import "google/api/client.proto"; import "google/api/field_behavior.proto"; import "google/api/resource.proto"; import "google/protobuf/field_mask.proto"; import "google/rpc/status.proto"; option csharp_namespace = "Google.Ads.GoogleAds.V10.Services"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v10/services;services"; option java_multiple_files = true; option java_outer_classname = "KeywordPlanServiceProto"; option java_package = "com.google.ads.googleads.v10.services"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V10\\Services"; option ruby_package = "Google::Ads::GoogleAds::V10::Services"; // Proto file describing the keyword plan service. // Service to manage keyword plans. service KeywordPlanService { option (google.api.default_host) = "googleads.googleapis.com"; option (google.api.oauth_scopes) = "https://www.googleapis.com/auth/adwords"; // Creates, updates, or removes keyword plans. Operation statuses are // returned. // // List of thrown errors: // [AuthenticationError]() // [AuthorizationError]() // [DatabaseError]() // [FieldError]() // [HeaderError]() // [InternalError]() // [KeywordPlanError]() // [MutateError]() // [NewResourceCreationError]() // [QuotaError]() // [RequestError]() // [ResourceCountLimitExceededError]() // [StringLengthError]() rpc MutateKeywordPlans(MutateKeywordPlansRequest) returns (MutateKeywordPlansResponse) { option (google.api.http) = { post: "/v10/customers/{customer_id=*}/keywordPlans:mutate" body: "*" }; option (google.api.method_signature) = "customer_id,operations"; } // Returns the requested Keyword Plan forecast curve. // Only the bidding strategy is considered for generating forecast curve. // The bidding strategy value specified in the plan is ignored. // // To generate a forecast at a value specified in the plan, use // KeywordPlanService.GenerateForecastMetrics. // // List of thrown errors: // [AuthenticationError]() // [AuthorizationError]() // [HeaderError]() // [InternalError]() // [KeywordPlanError]() // [QuotaError]() // [RequestError]() rpc GenerateForecastCurve(GenerateForecastCurveRequest) returns (GenerateForecastCurveResponse) { option (google.api.http) = { post: "/v10/{keyword_plan=customers/*/keywordPlans/*}:generateForecastCurve" body: "*" }; option (google.api.method_signature) = "keyword_plan"; } // Returns a forecast in the form of a time series for the Keyword Plan over // the next 52 weeks. // (1) Forecasts closer to the current date are generally more accurate than // further out. // // (2) The forecast reflects seasonal trends using current and // prior traffic patterns. The forecast period of the plan is ignored. // // List of thrown errors: // [AuthenticationError]() // [AuthorizationError]() // [HeaderError]() // [InternalError]() // [KeywordPlanError]() // [QuotaError]() // [RequestError]() rpc GenerateForecastTimeSeries(GenerateForecastTimeSeriesRequest) returns (GenerateForecastTimeSeriesResponse) { option (google.api.http) = { post: "/v10/{keyword_plan=customers/*/keywordPlans/*}:generateForecastTimeSeries" body: "*" }; option (google.api.method_signature) = "keyword_plan"; } // Returns the requested Keyword Plan forecasts. // // List of thrown errors: // [AuthenticationError]() // [AuthorizationError]() // [HeaderError]() // [InternalError]() // [KeywordPlanError]() // [QuotaError]() // [RequestError]() rpc GenerateForecastMetrics(GenerateForecastMetricsRequest) returns (GenerateForecastMetricsResponse) { option (google.api.http) = { post: "/v10/{keyword_plan=customers/*/keywordPlans/*}:generateForecastMetrics" body: "*" }; option (google.api.method_signature) = "keyword_plan"; } // Returns the requested Keyword Plan historical metrics. // // List of thrown errors: // [AuthenticationError]() // [AuthorizationError]() // [HeaderError]() // [InternalError]() // [KeywordPlanError]() // [QuotaError]() // [RequestError]() rpc GenerateHistoricalMetrics(GenerateHistoricalMetricsRequest) returns (GenerateHistoricalMetricsResponse) { option (google.api.http) = { post: "/v10/{keyword_plan=customers/*/keywordPlans/*}:generateHistoricalMetrics" body: "*" }; option (google.api.method_signature) = "keyword_plan"; } } // Request message for [KeywordPlanService.MutateKeywordPlans][google.ads.googleads.v10.services.KeywordPlanService.MutateKeywordPlans]. message MutateKeywordPlansRequest { // Required. The ID of the customer whose keyword plans are being modified. string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; // Required. The list of operations to perform on individual keyword plans. repeated KeywordPlanOperation operations = 2 [(google.api.field_behavior) = REQUIRED]; // If true, successful operations will be carried out and invalid // operations will return errors. If false, all operations will be carried // out in one transaction if and only if they are all valid. // Default is false. bool partial_failure = 3; // If true, the request is validated but not executed. Only errors are // returned, not results. bool validate_only = 4; } // A single operation (create, update, remove) on a keyword plan. message KeywordPlanOperation { // The FieldMask that determines which resource fields are modified in an // update. google.protobuf.FieldMask update_mask = 4; // The mutate operation. oneof operation { // Create operation: No resource name is expected for the new keyword plan. google.ads.googleads.v10.resources.KeywordPlan create = 1; // Update operation: The keyword plan is expected to have a valid resource // name. google.ads.googleads.v10.resources.KeywordPlan update = 2; // Remove operation: A resource name for the removed keyword plan is // expected in this format: // // `customers/{customer_id}/keywordPlans/{keyword_plan_id}` string remove = 3 [(google.api.resource_reference) = { type: "googleads.googleapis.com/KeywordPlan" }]; } } // Response message for a keyword plan mutate. message MutateKeywordPlansResponse { // Errors that pertain to operation failures in the partial failure mode. // Returned only when partial_failure = true and all errors occur inside the // operations. If any errors occur outside the operations (e.g. auth errors), // we return an RPC level error. google.rpc.Status partial_failure_error = 3; // All results for the mutate. repeated MutateKeywordPlansResult results = 2; } // The result for the keyword plan mutate. message MutateKeywordPlansResult { // Returned for successful operations. string resource_name = 1 [(google.api.resource_reference) = { type: "googleads.googleapis.com/KeywordPlan" }]; } // Request message for [KeywordPlanService.GenerateForecastCurve][google.ads.googleads.v10.services.KeywordPlanService.GenerateForecastCurve]. message GenerateForecastCurveRequest { // Required. The resource name of the keyword plan to be forecasted. string keyword_plan = 1 [ (google.api.field_behavior) = REQUIRED, (google.api.resource_reference) = { type: "googleads.googleapis.com/KeywordPlan" } ]; } // Response message for [KeywordPlanService.GenerateForecastCurve][google.ads.googleads.v10.services.KeywordPlanService.GenerateForecastCurve]. message GenerateForecastCurveResponse { // List of forecast curves for the keyword plan campaign. // One maximum. repeated KeywordPlanCampaignForecastCurve campaign_forecast_curves = 1; } // Request message for [KeywordPlanService.GenerateForecastTimeSeries][google.ads.googleads.v10.services.KeywordPlanService.GenerateForecastTimeSeries]. message GenerateForecastTimeSeriesRequest { // Required. The resource name of the keyword plan to be forecasted. string keyword_plan = 1 [ (google.api.field_behavior) = REQUIRED, (google.api.resource_reference) = { type: "googleads.googleapis.com/KeywordPlan" } ]; } // Response message for [KeywordPlanService.GenerateForecastTimeSeries][google.ads.googleads.v10.services.KeywordPlanService.GenerateForecastTimeSeries]. message GenerateForecastTimeSeriesResponse { // List of weekly time series forecasts for the keyword plan campaign. // One maximum. repeated KeywordPlanWeeklyTimeSeriesForecast weekly_time_series_forecasts = 1; } // Request message for [KeywordPlanService.GenerateForecastMetrics][google.ads.googleads.v10.services.KeywordPlanService.GenerateForecastMetrics]. message GenerateForecastMetricsRequest { // Required. The resource name of the keyword plan to be forecasted. string keyword_plan = 1 [ (google.api.field_behavior) = REQUIRED, (google.api.resource_reference) = { type: "googleads.googleapis.com/KeywordPlan" } ]; } // Response message for [KeywordPlanService.GenerateForecastMetrics][google.ads.googleads.v10.services.KeywordPlanService.GenerateForecastMetrics]. message GenerateForecastMetricsResponse { // List of campaign forecasts. // One maximum. repeated KeywordPlanCampaignForecast campaign_forecasts = 1; // List of ad group forecasts. repeated KeywordPlanAdGroupForecast ad_group_forecasts = 2; // List of keyword forecasts. repeated KeywordPlanKeywordForecast keyword_forecasts = 3; } // A campaign forecast. message KeywordPlanCampaignForecast { // The resource name of the Keyword Plan campaign related to the forecast. // // `customers/{customer_id}/keywordPlanCampaigns/{keyword_plan_campaign_id}` optional string keyword_plan_campaign = 3; // The forecast for the Keyword Plan campaign. ForecastMetrics campaign_forecast = 2; } // An ad group forecast. message KeywordPlanAdGroupForecast { // The resource name of the Keyword Plan ad group related to the forecast. // // `customers/{customer_id}/keywordPlanAdGroups/{keyword_plan_ad_group_id}` optional string keyword_plan_ad_group = 3; // The forecast for the Keyword Plan ad group. ForecastMetrics ad_group_forecast = 2; } // A keyword forecast. message KeywordPlanKeywordForecast { // The resource name of the Keyword Plan keyword related to the forecast. // // `customers/{customer_id}/keywordPlanAdGroupKeywords/{keyword_plan_ad_group_keyword_id}` optional string keyword_plan_ad_group_keyword = 3; // The forecast for the Keyword Plan keyword. ForecastMetrics keyword_forecast = 2; } // The forecast curve for the campaign. message KeywordPlanCampaignForecastCurve { // The resource name of the Keyword Plan campaign related to the forecast. // // `customers/{customer_id}/keywordPlanCampaigns/{keyword_plan_campaign_id}` optional string keyword_plan_campaign = 3; // The max cpc bid forecast curve for the campaign. KeywordPlanMaxCpcBidForecastCurve max_cpc_bid_forecast_curve = 2; } // The max cpc bid forecast curve. message KeywordPlanMaxCpcBidForecastCurve { // The forecasts for the Keyword Plan campaign at different max CPC bids. repeated KeywordPlanMaxCpcBidForecast max_cpc_bid_forecasts = 1; } // The forecast of the campaign at a specific bid. message KeywordPlanMaxCpcBidForecast { // The max cpc bid in micros. optional int64 max_cpc_bid_micros = 3; // The forecast for the Keyword Plan campaign at the specific bid. ForecastMetrics max_cpc_bid_forecast = 2; } // The weekly time series forecast for the keyword plan campaign. message KeywordPlanWeeklyTimeSeriesForecast { // The resource name of the Keyword Plan campaign related to the forecast. // // `customers/{customer_id}/keywordPlanCampaigns/{keyword_plan_campaign_id}` optional string keyword_plan_campaign = 1; // The forecasts for the Keyword Plan campaign at different max CPC bids. repeated KeywordPlanWeeklyForecast weekly_forecasts = 2; } // The forecast of the campaign for the week starting start_date. message KeywordPlanWeeklyForecast { // The start date, in yyyy-mm-dd format. This date is inclusive. optional string start_date = 1; // The forecast for the Keyword Plan campaign for the week. ForecastMetrics forecast = 2; } // Forecast metrics. message ForecastMetrics { // Impressions optional double impressions = 7; // Ctr optional double ctr = 8; // AVG cpc optional int64 average_cpc = 9; // Clicks optional double clicks = 10; // Cost optional int64 cost_micros = 11; } // Request message for [KeywordPlanService.GenerateHistoricalMetrics][google.ads.googleads.v10.services.KeywordPlanService.GenerateHistoricalMetrics]. message GenerateHistoricalMetricsRequest { // Required. The resource name of the keyword plan of which historical metrics are // requested. string keyword_plan = 1 [ (google.api.field_behavior) = REQUIRED, (google.api.resource_reference) = { type: "googleads.googleapis.com/KeywordPlan" } ]; // The aggregate fields to include in response. google.ads.googleads.v10.common.KeywordPlanAggregateMetrics aggregate_metrics = 2; // The options for historical metrics data. google.ads.googleads.v10.common.HistoricalMetricsOptions historical_metrics_options = 3; } // Response message for [KeywordPlanService.GenerateHistoricalMetrics][google.ads.googleads.v10.services.KeywordPlanService.GenerateHistoricalMetrics]. message GenerateHistoricalMetricsResponse { // List of keyword historical metrics. repeated KeywordPlanKeywordHistoricalMetrics metrics = 1; // The aggregate metrics for all the keywords in the keyword planner plan. google.ads.googleads.v10.common.KeywordPlanAggregateMetricResults aggregate_metric_results = 2; } // A keyword historical metrics. message KeywordPlanKeywordHistoricalMetrics { // The text of the query associated with one or more ad_group_keywords in the // plan. // // Note that we de-dupe your keywords list, eliminating close variants before // returning the plan's keywords as text. For example, if your plan originally // contained the keywords 'car' and 'cars', the returned search query will // only contain 'cars'. // Starting V5, the list of de-duped queries will be included in // close_variants field. optional string search_query = 4; // The list of close variant queries for search_query whose search results // are combined into the search_query. repeated string close_variants = 3; // The historical metrics for the query associated with one or more // ad_group_keywords in the plan. google.ads.googleads.v10.common.KeywordPlanHistoricalMetrics keyword_metrics = 2; }