// Copyright 2020 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v3.resources; import "google/ads/googleads/v3/common/bidding.proto"; import "google/ads/googleads/v3/enums/bidding_strategy_status.proto"; import "google/ads/googleads/v3/enums/bidding_strategy_type.proto"; import "google/api/field_behavior.proto"; import "google/api/resource.proto"; import "google/protobuf/wrappers.proto"; import "google/api/annotations.proto"; option csharp_namespace = "Google.Ads.GoogleAds.V3.Resources"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v3/resources;resources"; option java_multiple_files = true; option java_outer_classname = "BiddingStrategyProto"; option java_package = "com.google.ads.googleads.v3.resources"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V3\\Resources"; option ruby_package = "Google::Ads::GoogleAds::V3::Resources"; // Proto file describing the BiddingStrategy resource // A bidding strategy. message BiddingStrategy { option (google.api.resource) = { type: "googleads.googleapis.com/BiddingStrategy" pattern: "customers/{customer}/biddingStrategies/{bidding_strategy}" }; // Immutable. The resource name of the bidding strategy. // Bidding strategy resource names have the form: // // `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}` string resource_name = 1 [ (google.api.field_behavior) = IMMUTABLE, (google.api.resource_reference) = { type: "googleads.googleapis.com/BiddingStrategy" } ]; // Output only. The ID of the bidding strategy. google.protobuf.Int64Value id = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; // The name of the bidding strategy. // All bidding strategies within an account must be named distinctly. // // The length of this string should be between 1 and 255, inclusive, // in UTF-8 bytes, (trimmed). google.protobuf.StringValue name = 4; // Output only. The status of the bidding strategy. // // This field is read-only. google.ads.googleads.v3.enums.BiddingStrategyStatusEnum.BiddingStrategyStatus status = 15 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The type of the bidding strategy. // Create a bidding strategy by setting the bidding scheme. // // This field is read-only. google.ads.googleads.v3.enums.BiddingStrategyTypeEnum.BiddingStrategyType type = 5 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The number of campaigns attached to this bidding strategy. // // This field is read-only. google.protobuf.Int64Value campaign_count = 13 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The number of non-removed campaigns attached to this bidding strategy. // // This field is read-only. google.protobuf.Int64Value non_removed_campaign_count = 14 [(google.api.field_behavior) = OUTPUT_ONLY]; // The bidding scheme. // // Only one can be set. oneof scheme { // A bidding strategy that raises bids for clicks that seem more likely to // lead to a conversion and lowers them for clicks where they seem less // likely. google.ads.googleads.v3.common.EnhancedCpc enhanced_cpc = 7; // A bidding strategy that sets bids to help get as many conversions as // possible at the target cost-per-acquisition (CPA) you set. google.ads.googleads.v3.common.TargetCpa target_cpa = 9; // A bidding strategy that automatically optimizes towards a desired // percentage of impressions. google.ads.googleads.v3.common.TargetImpressionShare target_impression_share = 48; // A bidding strategy that helps you maximize revenue while averaging a // specific target Return On Ad Spend (ROAS). google.ads.googleads.v3.common.TargetRoas target_roas = 11; // A bid strategy that sets your bids to help get as many clicks as // possible within your budget. google.ads.googleads.v3.common.TargetSpend target_spend = 12; } }