// Copyright 2019 Google LLC. // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. // syntax = "proto3"; package google.ads.googleads.v2.common; import "google/ads/googleads/v2/enums/interaction_event_type.proto"; import "google/ads/googleads/v2/enums/quality_score_bucket.proto"; import "google/protobuf/wrappers.proto"; import "google/api/annotations.proto"; option csharp_namespace = "Google.Ads.GoogleAds.V2.Common"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v2/common;common"; option java_multiple_files = true; option java_outer_classname = "MetricsProto"; option java_package = "com.google.ads.googleads.v2.common"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V2\\Common"; option ruby_package = "Google::Ads::GoogleAds::V2::Common"; // Proto file describing metrics. // Metrics data. message Metrics { // The percent of your ad impressions that are shown as the very first ad // above the organic search results. google.protobuf.DoubleValue absolute_top_impression_percentage = 95; // Average cost of viewable impressions (`active_view_impressions`). google.protobuf.DoubleValue active_view_cpm = 1; // Active view measurable clicks divided by active view viewable impressions. // This metric is reported only for display network. google.protobuf.DoubleValue active_view_ctr = 79; // A measurement of how often your ad has become viewable on a Display // Network site. google.protobuf.Int64Value active_view_impressions = 2; // The ratio of impressions that could be measured by Active View over the // number of served impressions. google.protobuf.DoubleValue active_view_measurability = 96; // The cost of the impressions you received that were measurable by Active // View. google.protobuf.Int64Value active_view_measurable_cost_micros = 3; // The number of times your ads are appearing on placements in positions // where they can be seen. google.protobuf.Int64Value active_view_measurable_impressions = 4; // The percentage of time when your ad appeared on an Active View enabled site // (measurable impressions) and was viewable (viewable impressions). google.protobuf.DoubleValue active_view_viewability = 97; // All conversions from interactions (as oppose to view through conversions) // divided by the number of ad interactions. google.protobuf.DoubleValue all_conversions_from_interactions_rate = 65; // The total value of all conversions. google.protobuf.DoubleValue all_conversions_value = 66; // The total number of conversions. This only includes conversion actions // which include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue all_conversions = 7; // The value of all conversions divided by the total cost of ad interactions // (such as clicks for text ads or views for video ads). google.protobuf.DoubleValue all_conversions_value_per_cost = 62; // The number of times people clicked the "Call" button to call a store during // or after clicking an ad. This number doesn't include whether or not calls // were connected, or the duration of any calls. // This metric applies to feed items only. google.protobuf.DoubleValue all_conversions_from_click_to_call = 118; // The number of times people clicked a "Get directions" button to navigate to // a store after clicking an ad. // This metric applies to feed items only. google.protobuf.DoubleValue all_conversions_from_directions = 119; // The value of all conversions from interactions divided by the total number // of interactions. google.protobuf.DoubleValue all_conversions_from_interactions_value_per_interaction = 67; // The number of times people clicked a link to view a store's menu after // clicking an ad. // This metric applies to feed items only. google.protobuf.DoubleValue all_conversions_from_menu = 120; // The number of times people placed an order at a store after clicking an ad. // This metric applies to feed items only. google.protobuf.DoubleValue all_conversions_from_order = 121; // The number of other conversions (for example, posting a review or saving a // location for a store) that occurred after people clicked an ad. // This metric applies to feed items only. google.protobuf.DoubleValue all_conversions_from_other_engagement = 122; // Estimated number of times people visited a store after clicking an ad. // This metric applies to feed items only. google.protobuf.DoubleValue all_conversions_from_store_visit = 123; // The number of times that people were taken to a store's URL after clicking // an ad. // This metric applies to feed items only. google.protobuf.DoubleValue all_conversions_from_store_website = 124; // The average amount you pay per interaction. This amount is the total cost // of your ads divided by the total number of interactions. google.protobuf.DoubleValue average_cost = 8; // The total cost of all clicks divided by the total number of clicks // received. google.protobuf.DoubleValue average_cpc = 9; // The average amount that you've been charged for an ad engagement. This // amount is the total cost of all ad engagements divided by the total number // of ad engagements. google.protobuf.DoubleValue average_cpe = 98; // Average cost-per-thousand impressions (CPM). google.protobuf.DoubleValue average_cpm = 10; // The average amount you pay each time someone views your ad. // The average CPV is defined by the total cost of all ad views divided by // the number of views. google.protobuf.DoubleValue average_cpv = 11; // Average number of pages viewed per session. google.protobuf.DoubleValue average_page_views = 99; // Total duration of all sessions (in seconds) / number of sessions. Imported // from Google Analytics. google.protobuf.DoubleValue average_time_on_site = 84; // An indication of how other advertisers are bidding on similar products. google.protobuf.DoubleValue benchmark_average_max_cpc = 14; // An indication on how other advertisers' Shopping ads for similar products // are performing based on how often people who see their ad click on it. google.protobuf.DoubleValue benchmark_ctr = 77; // Percentage of clicks where the user only visited a single page on your // site. Imported from Google Analytics. google.protobuf.DoubleValue bounce_rate = 15; // The number of clicks. google.protobuf.Int64Value clicks = 19; // The number of times your ad or your site's listing in the unpaid // results was clicked. See the help page at // https://support.google.com/google-ads/answer/3097241 for details. google.protobuf.Int64Value combined_clicks = 115; // The number of times your ad or your site's listing in the unpaid // results was clicked (combined_clicks) divided by combined_queries. See the // help page at https://support.google.com/google-ads/answer/3097241 for // details. google.protobuf.DoubleValue combined_clicks_per_query = 116; // The number of searches that returned pages from your site in the unpaid // results or showed one of your text ads. See the help page at // https://support.google.com/google-ads/answer/3097241 for details. google.protobuf.Int64Value combined_queries = 117; // The estimated percent of times that your ad was eligible to show // on the Display Network but didn't because your budget was too low. // Note: Content budget lost impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. google.protobuf.DoubleValue content_budget_lost_impression_share = 20; // The impressions you've received on the Display Network divided // by the estimated number of impressions you were eligible to receive. // Note: Content impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. google.protobuf.DoubleValue content_impression_share = 21; // The last date/time a conversion tag for this conversion action successfully // fired and was seen by Google Ads. This firing event may not have been the // result of an attributable conversion (e.g. because the tag was fired from a // browser that did not previously click an ad from an appropriate // advertiser). The date/time is in the customer's time zone. google.protobuf.StringValue conversion_last_received_request_date_time = 73; // The date of the most recent conversion for this conversion action. The date // is in the customer's time zone. google.protobuf.StringValue conversion_last_conversion_date = 74; // The estimated percentage of impressions on the Display Network // that your ads didn't receive due to poor Ad Rank. // Note: Content rank lost impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. google.protobuf.DoubleValue content_rank_lost_impression_share = 22; // Conversions from interactions divided by the number of ad interactions // (such as clicks for text ads or views for video ads). This only includes // conversion actions which include_in_conversions_metric attribute is set to // true. google.protobuf.DoubleValue conversions_from_interactions_rate = 69; // The total value of conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue conversions_value = 70; // The value of conversions divided by the cost of ad interactions. This only // includes conversion actions which include_in_conversions_metric attribute // is set to true. google.protobuf.DoubleValue conversions_value_per_cost = 71; // The value of conversions from interactions divided by the number of ad // interactions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue conversions_from_interactions_value_per_interaction = 72; // The number of conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue conversions = 25; // The sum of your cost-per-click (CPC) and cost-per-thousand impressions // (CPM) costs during this period. google.protobuf.Int64Value cost_micros = 26; // The cost of ad interactions divided by all conversions. google.protobuf.DoubleValue cost_per_all_conversions = 68; // The cost of ad interactions divided by conversions. This only includes // conversion actions which include_in_conversions_metric attribute is set to // true. google.protobuf.DoubleValue cost_per_conversion = 28; // The cost of ad interactions divided by current model attributed // conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue cost_per_current_model_attributed_conversion = 106; // Conversions from when a customer clicks on a Google Ads ad on one device, // then converts on a different device or browser. // Cross-device conversions are already included in all_conversions. google.protobuf.DoubleValue cross_device_conversions = 29; // The number of clicks your ad receives (Clicks) divided by the number // of times your ad is shown (Impressions). google.protobuf.DoubleValue ctr = 30; // Shows how your historic conversions data would look under the attribution // model you've currently selected. This only includes conversion actions // which include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue current_model_attributed_conversions = 101; // Current model attributed conversions from interactions divided by the // number of ad interactions (such as clicks for text ads or views for video // ads). This only includes conversion actions which // include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue current_model_attributed_conversions_from_interactions_rate = 102; // The value of current model attributed conversions from interactions divided // by the number of ad interactions. This only includes conversion actions // which include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue current_model_attributed_conversions_from_interactions_value_per_interaction = 103; // The total value of current model attributed conversions. This only includes // conversion actions which include_in_conversions_metric attribute is set to // true. google.protobuf.DoubleValue current_model_attributed_conversions_value = 104; // The value of current model attributed conversions divided by the cost of ad // interactions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue current_model_attributed_conversions_value_per_cost = 105; // How often people engage with your ad after it's shown to them. This is the // number of ad expansions divided by the number of times your ad is shown. google.protobuf.DoubleValue engagement_rate = 31; // The number of engagements. // An engagement occurs when a viewer expands your Lightbox ad. Also, in the // future, other ad types may support engagement metrics. google.protobuf.Int64Value engagements = 32; // Average lead value of hotel. google.protobuf.DoubleValue hotel_average_lead_value_micros = 75; // The average price difference between the price offered by reporting hotel // advertiser and the cheapest price offered by the competing advertiser. google.protobuf.DoubleValue hotel_price_difference_percentage = 129; // The creative historical quality score. google.ads.googleads.v2.enums.QualityScoreBucketEnum.QualityScoreBucket historical_creative_quality_score = 80; // The quality of historical landing page experience. google.ads.googleads.v2.enums.QualityScoreBucketEnum.QualityScoreBucket historical_landing_page_quality_score = 81; // The historical quality score. google.protobuf.Int64Value historical_quality_score = 82; // The historical search predicted click through rate (CTR). google.ads.googleads.v2.enums.QualityScoreBucketEnum.QualityScoreBucket historical_search_predicted_ctr = 83; // The number of times the ad was forwarded to someone else as a message. google.protobuf.Int64Value gmail_forwards = 85; // The number of times someone has saved your Gmail ad to their inbox as a // message. google.protobuf.Int64Value gmail_saves = 86; // The number of clicks to the landing page on the expanded state of Gmail // ads. google.protobuf.Int64Value gmail_secondary_clicks = 87; // The number of times a store's location-based ad was shown. // This metric applies to feed items only. google.protobuf.Int64Value impressions_from_store_reach = 125; // Count of how often your ad has appeared on a search results page or // website on the Google Network. google.protobuf.Int64Value impressions = 37; // How often people interact with your ad after it is shown to them. // This is the number of interactions divided by the number of times your ad // is shown. google.protobuf.DoubleValue interaction_rate = 38; // The number of interactions. // An interaction is the main user action associated with an ad format-clicks // for text and shopping ads, views for video ads, and so on. google.protobuf.Int64Value interactions = 39; // The types of payable and free interactions. repeated google.ads.googleads.v2.enums.InteractionEventTypeEnum.InteractionEventType interaction_event_types = 100; // The percentage of clicks filtered out of your total number of clicks // (filtered + non-filtered clicks) during the reporting period. google.protobuf.DoubleValue invalid_click_rate = 40; // Number of clicks Google considers illegitimate and doesn't charge you for. google.protobuf.Int64Value invalid_clicks = 41; // Number of message chats initiated for Click To Message impressions that // were message tracking eligible. google.protobuf.Int64Value message_chats = 126; // Number of Click To Message impressions that were message tracking eligible. google.protobuf.Int64Value message_impressions = 127; // Number of message chats initiated (message_chats) divided by the number // of message impressions (message_impressions). // Rate at which a user initiates a message chat from an ad impression with // a messaging option and message tracking enabled. // Note that this rate can be more than 1.0 for a given message impression. google.protobuf.DoubleValue message_chat_rate = 128; // The percentage of mobile clicks that go to a mobile-friendly page. google.protobuf.DoubleValue mobile_friendly_clicks_percentage = 109; // The number of times someone clicked your site's listing in the unpaid // results for a particular query. See the help page at // https://support.google.com/google-ads/answer/3097241 for details. google.protobuf.Int64Value organic_clicks = 110; // The number of times someone clicked your site's listing in the unpaid // results (organic_clicks) divided by the total number of searches that // returned pages from your site (organic_queries). See the help page at // https://support.google.com/google-ads/answer/3097241 for details. google.protobuf.DoubleValue organic_clicks_per_query = 111; // The number of listings for your site in the unpaid search results. See the // help page at https://support.google.com/google-ads/answer/3097241 for // details. google.protobuf.Int64Value organic_impressions = 112; // The number of times a page from your site was listed in the unpaid search // results (organic_impressions) divided by the number of searches returning // your site's listing in the unpaid results (organic_queries). See the help // page at https://support.google.com/google-ads/answer/3097241 for details. google.protobuf.DoubleValue organic_impressions_per_query = 113; // The total number of searches that returned your site's listing in the // unpaid results. See the help page at // https://support.google.com/google-ads/answer/3097241 for details. google.protobuf.Int64Value organic_queries = 114; // Percentage of first-time sessions (from people who had never visited your // site before). Imported from Google Analytics. google.protobuf.DoubleValue percent_new_visitors = 42; // Number of offline phone calls. google.protobuf.Int64Value phone_calls = 43; // Number of offline phone impressions. google.protobuf.Int64Value phone_impressions = 44; // Number of phone calls received (phone_calls) divided by the number of // times your phone number is shown (phone_impressions). google.protobuf.DoubleValue phone_through_rate = 45; // Your clickthrough rate (Ctr) divided by the average clickthrough rate of // all advertisers on the websites that show your ads. Measures how your ads // perform on Display Network sites compared to other ads on the same sites. google.protobuf.DoubleValue relative_ctr = 46; // The percentage of the customer's Shopping or Search ad impressions that are // shown in the most prominent Shopping position. See // [this article](https://support.google.com/google-ads/answer/7501826) // for details. Any value below 0.1 is reported as 0.0999. google.protobuf.DoubleValue search_absolute_top_impression_share = 78; // The number estimating how often your ad wasn't the very first ad above the // organic search results due to a low budget. Note: Search // budget lost absolute top impression share is reported in the range of 0 to // 0.9. Any value above 0.9 is reported as 0.9001. google.protobuf.DoubleValue search_budget_lost_absolute_top_impression_share = 88; // The estimated percent of times that your ad was eligible to show on the // Search Network but didn't because your budget was too low. Note: Search // budget lost impression share is reported in the range of 0 to 0.9. Any // value above 0.9 is reported as 0.9001. google.protobuf.DoubleValue search_budget_lost_impression_share = 47; // The number estimating how often your ad didn't show anywhere above the // organic search results due to a low budget. Note: Search // budget lost top impression share is reported in the range of 0 to 0.9. Any // value above 0.9 is reported as 0.9001. google.protobuf.DoubleValue search_budget_lost_top_impression_share = 89; // The number of clicks you've received on the Search Network // divided by the estimated number of clicks you were eligible to receive. // Note: Search click share is reported in the range of 0.1 to 1. Any value // below 0.1 is reported as 0.0999. google.protobuf.DoubleValue search_click_share = 48; // The impressions you've received divided by the estimated number of // impressions you were eligible to receive on the Search Network for search // terms that matched your keywords exactly (or were close variants of your // keyword), regardless of your keyword match types. Note: Search exact match // impression share is reported in the range of 0.1 to 1. Any value below 0.1 // is reported as 0.0999. google.protobuf.DoubleValue search_exact_match_impression_share = 49; // The impressions you've received on the Search Network divided // by the estimated number of impressions you were eligible to receive. // Note: Search impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. google.protobuf.DoubleValue search_impression_share = 50; // The number estimating how often your ad wasn't the very first ad above the // organic search results due to poor Ad Rank. // Note: Search rank lost absolute top impression share is reported in the // range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. google.protobuf.DoubleValue search_rank_lost_absolute_top_impression_share = 90; // The estimated percentage of impressions on the Search Network // that your ads didn't receive due to poor Ad Rank. // Note: Search rank lost impression share is reported in the range of 0 to // 0.9. Any value above 0.9 is reported as 0.9001. google.protobuf.DoubleValue search_rank_lost_impression_share = 51; // The number estimating how often your ad didn't show anywhere above the // organic search results due to poor Ad Rank. // Note: Search rank lost top impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. google.protobuf.DoubleValue search_rank_lost_top_impression_share = 91; // The impressions you've received in the top location (anywhere above the // organic search results) compared to the estimated number of impressions you // were eligible to receive in the top location. // Note: Search top impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. google.protobuf.DoubleValue search_top_impression_share = 92; // A measure of how quickly your page loads after clicks on your mobile ads. // The score is a range from 1 to 10, 10 being the fastest. google.protobuf.Int64Value speed_score = 107; // The percent of your ad impressions that are shown anywhere above the // organic search results. google.protobuf.DoubleValue top_impression_percentage = 93; // The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages // that reach a valid AMP page. google.protobuf.DoubleValue valid_accelerated_mobile_pages_clicks_percentage = 108; // The value of all conversions divided by the number of all conversions. google.protobuf.DoubleValue value_per_all_conversions = 52; // The value of conversions divided by the number of conversions. This only // includes conversion actions which include_in_conversions_metric attribute // is set to true. google.protobuf.DoubleValue value_per_conversion = 53; // The value of current model attributed conversions divided by the number of // the conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. google.protobuf.DoubleValue value_per_current_model_attributed_conversion = 94; // Percentage of impressions where the viewer watched all of your video. google.protobuf.DoubleValue video_quartile_100_rate = 54; // Percentage of impressions where the viewer watched 25% of your video. google.protobuf.DoubleValue video_quartile_25_rate = 55; // Percentage of impressions where the viewer watched 50% of your video. google.protobuf.DoubleValue video_quartile_50_rate = 56; // Percentage of impressions where the viewer watched 75% of your video. google.protobuf.DoubleValue video_quartile_75_rate = 57; // The number of views your TrueView video ad receives divided by its number // of impressions, including thumbnail impressions for TrueView in-display // ads. google.protobuf.DoubleValue video_view_rate = 58; // The number of times your video ads were viewed. google.protobuf.Int64Value video_views = 59; // The total number of view-through conversions. // These happen when a customer sees an image or rich media ad, then later // completes a conversion on your site without interacting with (e.g., // clicking on) another ad. google.protobuf.Int64Value view_through_conversions = 60; }