// Copyright 2021 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v7.common; import "google/ads/googleads/v7/enums/customer_match_upload_key_type.proto"; import "google/ads/googleads/v7/enums/user_list_combined_rule_operator.proto"; import "google/ads/googleads/v7/enums/user_list_crm_data_source_type.proto"; import "google/ads/googleads/v7/enums/user_list_date_rule_item_operator.proto"; import "google/ads/googleads/v7/enums/user_list_logical_rule_operator.proto"; import "google/ads/googleads/v7/enums/user_list_number_rule_item_operator.proto"; import "google/ads/googleads/v7/enums/user_list_prepopulation_status.proto"; import "google/ads/googleads/v7/enums/user_list_rule_type.proto"; import "google/ads/googleads/v7/enums/user_list_string_rule_item_operator.proto"; import "google/api/annotations.proto"; option csharp_namespace = "Google.Ads.GoogleAds.V7.Common"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v7/common;common"; option java_multiple_files = true; option java_outer_classname = "UserListsProto"; option java_package = "com.google.ads.googleads.v7.common"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V7\\Common"; option ruby_package = "Google::Ads::GoogleAds::V7::Common"; // Proto file describing user list types. // SimilarUserList is a list of users which are similar to users from another // UserList. These lists are read-only and automatically created by Google. message SimilarUserListInfo { // Seed UserList from which this list is derived. optional string seed_user_list = 2; } // UserList of CRM users provided by the advertiser. message CrmBasedUserListInfo { // A string that uniquely identifies a mobile application from which the data // was collected to the Google Ads API. // For iOS, the ID string is the 9 digit string that appears at the end of an // App Store URL (e.g., "476943146" for "Flood-It! 2" whose App Store link is // http://itunes.apple.com/us/app/flood-it!-2/id476943146). // For Android, the ID string is the application's package name // (e.g., "com.labpixies.colordrips" for "Color Drips" given Google Play link // https://play.google.com/store/apps/details?id=com.labpixies.colordrips). // Required when creating CrmBasedUserList for uploading mobile advertising // IDs. optional string app_id = 4; // Matching key type of the list. // Mixed data types are not allowed on the same list. // This field is required for an ADD operation. google.ads.googleads.v7.enums.CustomerMatchUploadKeyTypeEnum.CustomerMatchUploadKeyType upload_key_type = 2; // Data source of the list. Default value is FIRST_PARTY. // Only customers on the allow-list can create third-party sourced CRM lists. google.ads.googleads.v7.enums.UserListCrmDataSourceTypeEnum.UserListCrmDataSourceType data_source_type = 3; } // A client defined rule based on custom parameters sent by web sites or // uploaded by the advertiser. message UserListRuleInfo { // Rule type is used to determine how to group rule items. // // The default is OR of ANDs (disjunctive normal form). // That is, rule items will be ANDed together within rule item groups and the // groups themselves will be ORed together. // // Currently AND of ORs (conjunctive normal form) is only supported for // ExpressionRuleUserList. google.ads.googleads.v7.enums.UserListRuleTypeEnum.UserListRuleType rule_type = 1; // List of rule item groups that defines this rule. // Rule item groups are grouped together based on rule_type. repeated UserListRuleItemGroupInfo rule_item_groups = 2; } // A group of rule items. message UserListRuleItemGroupInfo { // Rule items that will be grouped together based on rule_type. repeated UserListRuleItemInfo rule_items = 1; } // An atomic rule item. message UserListRuleItemInfo { // Rule variable name. It should match the corresponding key name fired // by the pixel. // A name must begin with US-ascii letters or underscore or UTF8 code that is // greater than 127 and consist of US-ascii letters or digits or underscore or // UTF8 code that is greater than 127. // For websites, there are two built-in variable URL (name = 'url__') and // referrer URL (name = 'ref_url__'). // This field must be populated when creating a new rule item. optional string name = 5; // An atomic rule item. oneof rule_item { // An atomic rule item composed of a number operation. UserListNumberRuleItemInfo number_rule_item = 2; // An atomic rule item composed of a string operation. UserListStringRuleItemInfo string_rule_item = 3; // An atomic rule item composed of a date operation. UserListDateRuleItemInfo date_rule_item = 4; } } // A rule item composed of a date operation. message UserListDateRuleItemInfo { // Date comparison operator. // This field is required and must be populated when creating new date // rule item. google.ads.googleads.v7.enums.UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator operator = 1; // String representing date value to be compared with the rule variable. // Supported date format is YYYY-MM-DD. // Times are reported in the customer's time zone. optional string value = 4; // The relative date value of the right hand side denoted by number of days // offset from now. The value field will override this field when both are // present. optional int64 offset_in_days = 5; } // A rule item composed of a number operation. message UserListNumberRuleItemInfo { // Number comparison operator. // This field is required and must be populated when creating a new number // rule item. google.ads.googleads.v7.enums.UserListNumberRuleItemOperatorEnum.UserListNumberRuleItemOperator operator = 1; // Number value to be compared with the variable. // This field is required and must be populated when creating a new number // rule item. optional double value = 3; } // A rule item composed of a string operation. message UserListStringRuleItemInfo { // String comparison operator. // This field is required and must be populated when creating a new string // rule item. google.ads.googleads.v7.enums.UserListStringRuleItemOperatorEnum.UserListStringRuleItemOperator operator = 1; // The right hand side of the string rule item. For URLs or referrer URLs, // the value can not contain illegal URL chars such as newlines, quotes, // tabs, or parentheses. This field is required and must be populated when // creating a new string rule item. optional string value = 3; } // User lists defined by combining two rules, left operand and right operand. // There are two operators: AND where left operand and right operand have to be // true; AND_NOT where left operand is true but right operand is false. message CombinedRuleUserListInfo { // Left operand of the combined rule. // This field is required and must be populated when creating new combined // rule based user list. UserListRuleInfo left_operand = 1; // Right operand of the combined rule. // This field is required and must be populated when creating new combined // rule based user list. UserListRuleInfo right_operand = 2; // Operator to connect the two operands. // // Required for creating a combined rule user list. google.ads.googleads.v7.enums.UserListCombinedRuleOperatorEnum.UserListCombinedRuleOperator rule_operator = 3; } // Visitors of a page during specific dates. message DateSpecificRuleUserListInfo { // Boolean rule that defines visitor of a page. // // Required for creating a date specific rule user list. UserListRuleInfo rule = 1; // Start date of users visit. If set to 2000-01-01, then the list includes all // users before end_date. The date's format should be YYYY-MM-DD. // // Required for creating a data specific rule user list. optional string start_date = 4; // Last date of users visit. If set to 2037-12-30, then the list includes all // users after start_date. The date's format should be YYYY-MM-DD. // // Required for creating a data specific rule user list. optional string end_date = 5; } // Visitors of a page. The page visit is defined by one boolean rule expression. message ExpressionRuleUserListInfo { // Boolean rule that defines this user list. The rule consists of a list of // rule item groups and each rule item group consists of a list of rule items. // All the rule item groups are ORed or ANDed together for evaluation based on // rule.rule_type. // // Required for creating an expression rule user list. UserListRuleInfo rule = 1; } // Representation of a userlist that is generated by a rule. message RuleBasedUserListInfo { // The status of pre-population. The field is default to NONE if not set which // means the previous users will not be considered. If set to REQUESTED, past // site visitors or app users who match the list definition will be included // in the list (works on the Display Network only). This will only // add past users from within the last 30 days, depending on the // list's membership duration and the date when the remarketing tag is added. // The status will be updated to FINISHED once request is processed, or FAILED // if the request fails. google.ads.googleads.v7.enums.UserListPrepopulationStatusEnum.UserListPrepopulationStatus prepopulation_status = 1; // Subtypes of rule based user lists. oneof rule_based_user_list { // User lists defined by combining two rules. // There are two operators: AND, where the left and right operands have to // be true; AND_NOT where left operand is true but right operand is false. CombinedRuleUserListInfo combined_rule_user_list = 2; // Visitors of a page during specific dates. The visiting periods are // defined as follows: // Between start_date (inclusive) and end_date (inclusive); // Before end_date (exclusive) with start_date = 2000-01-01; // After start_date (exclusive) with end_date = 2037-12-30. DateSpecificRuleUserListInfo date_specific_rule_user_list = 3; // Visitors of a page. The page visit is defined by one boolean rule // expression. ExpressionRuleUserListInfo expression_rule_user_list = 4; } } // Represents a user list that is a custom combination of user lists. message LogicalUserListInfo { // Logical list rules that define this user list. The rules are defined as a // logical operator (ALL/ANY/NONE) and a list of user lists. All the rules are // ANDed when they are evaluated. // // Required for creating a logical user list. repeated UserListLogicalRuleInfo rules = 1; } // A user list logical rule. A rule has a logical operator (and/or/not) and a // list of user lists as operands. message UserListLogicalRuleInfo { // The logical operator of the rule. google.ads.googleads.v7.enums.UserListLogicalRuleOperatorEnum.UserListLogicalRuleOperator operator = 1; // The list of operands of the rule. repeated LogicalUserListOperandInfo rule_operands = 2; } // Operand of logical user list that consists of a user list. message LogicalUserListOperandInfo { // Resource name of a user list as an operand. optional string user_list = 2; } // User list targeting as a collection of conversions or remarketing actions. message BasicUserListInfo { // Actions associated with this user list. repeated UserListActionInfo actions = 1; } // Represents an action type used for building remarketing user lists. message UserListActionInfo { // Subtypes of user list action. oneof user_list_action { // A conversion action that's not generated from remarketing. string conversion_action = 3; // A remarketing action. string remarketing_action = 4; } }