// Copyright 2021 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v7.enums; import "google/api/annotations.proto"; option csharp_namespace = "Google.Ads.GoogleAds.V7.Enums"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v7/enums;enums"; option java_multiple_files = true; option java_outer_classname = "ExternalConversionSourceProto"; option java_package = "com.google.ads.googleads.v7.enums"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V7\\Enums"; option ruby_package = "Google::Ads::GoogleAds::V7::Enums"; // Container for enum describing the external conversion source that is // associated with a ConversionAction. message ExternalConversionSourceEnum { // The external conversion source that is associated with a ConversionAction. enum ExternalConversionSource { // Not specified. UNSPECIFIED = 0; // Represents value unknown in this version. UNKNOWN = 1; // Conversion that occurs when a user navigates to a particular webpage // after viewing an ad; Displayed in Google Ads UI as 'Website'. WEBPAGE = 2; // Conversion that comes from linked Google Analytics goal or transaction; // Displayed in Google Ads UI as 'Analytics'. ANALYTICS = 3; // Website conversion that is uploaded through ConversionUploadService; // Displayed in Google Ads UI as 'Import from clicks'. UPLOAD = 4; // Conversion that occurs when a user clicks on a call extension directly on // an ad; Displayed in Google Ads UI as 'Calls from ads'. AD_CALL_METRICS = 5; // Conversion that occurs when a user calls a dynamically-generated phone // number (by installed javascript) from an advertiser's website after // clicking on an ad; Displayed in Google Ads UI as 'Calls from website'. WEBSITE_CALL_METRICS = 6; // Conversion that occurs when a user visits an advertiser's retail store // after clicking on a Google ad; // Displayed in Google Ads UI as 'Store visits'. STORE_VISITS = 7; // Conversion that occurs when a user takes an in-app action such as a // purchase in an Android app; // Displayed in Google Ads UI as 'Android in-app action'. ANDROID_IN_APP = 8; // Conversion that occurs when a user takes an in-app action such as a // purchase in an iOS app; // Displayed in Google Ads UI as 'iOS in-app action'. IOS_IN_APP = 9; // Conversion that occurs when a user opens an iOS app for the first time; // Displayed in Google Ads UI as 'iOS app install (first open)'. IOS_FIRST_OPEN = 10; // Legacy app conversions that do not have an AppPlatform provided; // Displayed in Google Ads UI as 'Mobile app'. APP_UNSPECIFIED = 11; // Conversion that occurs when a user opens an Android app for the first // time; Displayed in Google Ads UI as 'Android app install (first open)'. ANDROID_FIRST_OPEN = 12; // Call conversion that is uploaded through ConversionUploadService; // Displayed in Google Ads UI as 'Import from calls'. UPLOAD_CALLS = 13; // Conversion that comes from a linked Firebase event; // Displayed in Google Ads UI as 'Firebase'. FIREBASE = 14; // Conversion that occurs when a user clicks on a mobile phone number; // Displayed in Google Ads UI as 'Phone number clicks'. CLICK_TO_CALL = 15; // Conversion that comes from Salesforce; // Displayed in Google Ads UI as 'Salesforce.com'. SALESFORCE = 16; // Conversion that comes from in-store purchases recorded by CRM; // Displayed in Google Ads UI as 'Store sales (data partner)'. STORE_SALES_CRM = 17; // Conversion that comes from in-store purchases from payment network; // Displayed in Google Ads UI as 'Store sales (payment network)'. STORE_SALES_PAYMENT_NETWORK = 18; // Codeless Google Play conversion; // Displayed in Google Ads UI as 'Google Play'. GOOGLE_PLAY = 19; // Conversion that comes from a linked third-party app analytics event; // Displayed in Google Ads UI as 'Third-party app analytics'. THIRD_PARTY_APP_ANALYTICS = 20; // Conversion that is controlled by Google Attribution. GOOGLE_ATTRIBUTION = 21; // Store Sales conversion based on first-party or third-party merchant data // uploads. Displayed in Google Ads UI as 'Store sales (direct upload)'. STORE_SALES_DIRECT_UPLOAD = 23; // Store Sales conversion based on first-party or third-party merchant // data uploads and/or from in-store purchases using cards from payment // networks. Displayed in Google Ads UI as 'Store sales'. STORE_SALES = 24; // Conversions imported from Search Ads 360 Floodlight data. SEARCH_ADS_360 = 25; // Conversions that track local actions from Google's products and services // after interacting with an ad. GOOGLE_HOSTED = 27; // Conversions reported by Floodlight tags. FLOODLIGHT = 29; // Conversions that come from Google Analytics specifically for Search Ads // 360. Displayed in Google Ads UI as Analytics (SA360). ANALYTICS_SEARCH_ADS_360 = 31; // Conversion that comes from a linked Firebase event for Search Ads 360. FIREBASE_SEARCH_ADS_360 = 33; } }